Topic: Why Cross-Device Marketing Is Important & Charting the Course for Success
• We live in a multi-device world, where customers alternate
between smartphones, tablets, laptops, and desktops throughout their
day. • When it comes to digital advertising, brands that
focus solely on a single device will miss a larger opportunity to
connect with their audience across their digital world.
With multi-screen and multichannel approaches, silos within marketing
teams can and do exist, while cross-device marketing requires these
silos to be torn down. This event will provide important context for
understanding today’s digital marketplace, and how emerging
multi-platform consumer dynamics create threats and opportunities. By
exploring the ways in which adopting a unified and holistic approach to
the digital consumers.
Register by March 25th to join us.
Drinks and light appetizers will be provided by MSN. This event is only $10.