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Webinar presented by adSage: Engage Chinese Consumers
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Webinar presented by adSage: Engage Chinese Consumers
Webinar presented by adSage: Engage Chinese Consumers

1/14/2014

When: Tuesday, January 14, 2014
From 12:00 PM until 1:00 PM ET
Where: Webinar (Register for link)
  
Contact:
Brooke Weldon

Registration Information
Online registration is closed.
Details

Engage Chinese Consumers Through Digital Marketing Channels


Instructed by

 

David Zhou
Director of Overseas Business
adSage Corporation


 


Tuesday, January 14, 2014

12:00 PM ET, 9:00 AM PT, 16:00 UTC

Webinar Description

China is the largest market of luxury brands, and it is continuously growing. Many global brands have successful or failed experience on engaging Chinese consumers. How to find out the right target audience on China internet, and understand their behavior online and offline are big challenges for marketers outside of China. adSage has made lots analysis based on our real hand marketing campaign experience on China digital media (search engine, social media, mobile …).

adSage is the largest online advertising technology company and SEM/SEO agency in China. With over 600 employees in four offices, adSage manages over 300 premier advertisers’ campaigns on Baidu and other major internet platforms in China. China is the largest market for luxury brands and it is continuously growing. Due to the cultural differences between China and the western world, many global brands have failed to engage Chinese consumers. Baidu and other China digital media are totally different from Google, Facebook and other popular western media channels. As the bridge between China and the rest of the world, adSage has successful experience promoting global brands to China through digital marketing tactics.

Key Takeaways

 

· What is the trend of Chinese consumers’ behavior change on luxury products purchase.

· Who are the valuable target consumers that have strong purchase power for global brands?

· How to engage those valuable Chinese consumers to buy?

· Best practices of digital marketing campaign on different channels

 

Meet Our Instructor

David Zhou
Director of Overseas Business
adSage Corporation

Mr. Zhou has joined adSage in June 2012. He has started adSage’s China online advertising services in the US market. David has led a team providing the end to end service and technologies for US advertisers to successfully engage Chinese consumers. David has rich knowledge and experience on digital marketing area, including SEM, SEO, Mobile Ads, Social Media Marketing and Display Ads. Before adSage, Mr. Zhou has worked as a Senior Product Manager at Amazon.com at Seattle. He has led Amazon migrating its global merchant services platforms. He also led the new retail financial system launch to new countries. Mr. Zhou also has over 10 years’ management experience on sales and marketing in China at Compaq Computer and IBM. He got his MBA from Kellogg School of Management at Northwestern University, and Bachelor degree from Tsinghua University.

 
 

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