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I-COM: Global Summit 2014
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I-COM: Global Summit 2014
I-COM: Global Summit 2014

3/31/2014 to 4/3/2014

When: 3/31/2014
Where: Starwood Hotel Alfoso XIII
Calle San Fernando, 2
Seville, Sevilla  41004



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I-COM Global Summit Overview

The I-COM Global Summit is comprised of several event segments, all held at the same venue, the five star Starwood Hotel Alfoso XIII:

  • I-COM Private Roundtables - March 31st, 2014
  • I-COM Big Data Venture Challenge - April 1st, 2014
  • I-COM Data Creativity Awards - April 1st, 2014
  • I-COM Knowledge Centre - April 1st, 2014
  • I-COM Emerging Market Regions Forum - April 1st, 2014
  • I-COM Global Summit Conference -April 2-3rd, 2014

The data doesn't need to be necessarily Big, it needs to be the right data, Smart data. With the theme,Smart Data - The Consumer Matters, the I-COM Global Summit Conference will consist of four main threads: Data,Ecosystem,Channels (Media, Retail) andConsumer.

Smart Data - The Consumer Matters

  • Turning Big Data into commercial business decisions
  • Big Data of Retail / eCommerce - SoLoMo meets CRM
  • Data Monetization
  • Data Visualisation & Business Intelligence Revisited
  • Predictive Analytics
  • Data Validation, Correction


  • Business impact of Social Media
  • Multi-Channel Attribution Management
  • The Effects of Programmatic Trading
  • Organisational Implications of Big Data
  • The Data Driven Marketing Officer - CMO/CIO
  • The Value of the Data Scientist
  • Obtaining, Training & Retaining Talent

Channels (Media, Retail)

  • The Evolution of Digital Metrics (Viewability)
  • Multi-Screen Measurement
  • Mobile Media Measurement
  • Global vs Local approach to media
  • Multiplatform Data Standardization
  • Measuring business impact of digital content and utilities for brands


  • Marketing Effectiveness in the Digital Age
  • The impact of Social TV on Measurement, Media Planning, Advertising and Digital Marketing
  • Benchmarking Privacy & Data Ownership across countries
  • Effective targeting in the consumer pathway
  • Leveraging Consumer Insights
  • Measuring the QS (Quantified Self) & IOT (Internet of Things)

If you would like to present, kindly respond to our Call-for-Speakers.


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