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Google+ Hangout: SEMPO/ClickZ Salary Survey with Local Groups
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Google+ Hangout: SEMPO/ClickZ Salary Survey with Local Groups
Google+ Hangout: SEMPO/ClickZ Salary Survey with Local Groups


When: Wednesday, December 4
From 3:00 PM until 4:00 PM EST
Where: Google+ Hangout
Dana Todd, Chris Boggs, Lindsay Blankenship, Rick Thompson
Brooke Weldon


Google+ Hangout: SEMPO/ClickZ Salary Survey

Join us on Wednesday, December 4th at 3PM ET, for a Google+ Hangout with SEMPO Local Group chairs and members discussing the recent 2013 Salary Survey results. This will be an informal presentation and discussion where you can get answers to your questions on current search industry salary data.

Got questions already? Ask them in the comments on Google+ ahead of time or during the event and we'll try to answer them in the hangout. Do one better and get on the screen live with us for a real interactive chat!

Please RSVP to this event on Google+ so and it will be added to your Google calendar. Ten minutes before the event starts, we'll add the live Hangout on Air link so you can tune in live!

This is going to be a Google Hangout on Air so please make sure you have added SEMPO to your Google+ Circles so that you may be one of our on-camera participants. This session will also be include questions via chat and will be on YouTube. Twitter hashtag is#SEMPOchat.

The Discussion

How has the 10% growth in Entry Level Employees affected business? What's happened to the top salaries including for VPs in the last 2 years? The average salary across the board decreased from $75, 543 to $68,600, where do you come in on the scale?


Chris Boggs
Representing SEMPO Board of Directors, Chairperson
Chief Marketing Officer, Internet Marketing Ninjas

Chris is a proven commodity in the search space with over 13 years’ experience in online marketing across major industries, working as a consultant and as a leader within large digital agencies. His advanced internet marketing qualifications are steeped in Search Engine Optimization. Since 2005 he has written numerous educational articles and spoken regularly at major marketing conferences, which have enabled him to network and brainstorm with many experts across digital marketing. This has led Chris over the past 3 years to focus on the integration of marketing efforts with desirable user experience and conversion goals, across both online and offline channels.

Chris shares his passion of digital marketing in a number of capacities, and is on the Search Engine Strategies Advisory Board, the Board of Directors of SEMPO (current Chair), and a founding member of the Internet Marketers of New York. He also serves as co-host of the Podcast "SEO Rockstars." In his early years he participated extensively at Search Engine Watch Forums, and enjoys sharing ideas and disagreements with other marketers through as many mediums as possible. Twitter: @boggles, G+: 10402345192071492358


Lindsay Blankenship
Representing SEMPO Board of Directors & SEMPO Atlanta

Head of Paid Media Services, Search Discovery, Inc.

Lindsay Blankenship is an award-winning leader in the field of Digital Media and offers over a decade worth of experience of Search Engine Marketing across Paid, Organic, Local, Mobile and Feeds. She recently joined Search Discovery in Atlanta, GA as the Head of Paid Media Services to lead and grow the agency team and offering like she did in her nearly 8 year stint at Razorfish when she built an 18 person Search Marketing department in the Central Region and later went on to lead strategic media accounts.

Lindsay also devotes her time nationally and locally to industry and community events as one of the local Atlanta Chapter founders of SEMPO. Lindsay is certified in Google AdWords, Google Analytics and Marin Enterprise software to provide clients with a well-rounded background in many leading Analytics, Ad-serving, Media Management and Competitive Monitoring toolsets in the industry.

Lindsay is a graduate of the University of Tennessee, Knoxville with a Bachelor's degree in Communication with a minor in Psychology.


Richard Hargrave
Representing SEMPO New York
Regional Director, Channel Partnerships, Hibu

18 years of "local search" experience, previously VP Internet Sales/Strategy, Ambassador Media, National Sales Manager, Innuity ( and Regional Market Manager at RHD (Dex).




Rick Thompson
Representing SEMPO Australia

Moderated by:
Dana Todd
Representing SEMPO Education Committee
Chief Marketing Officer, Aftermath

About SEMPO/ClickZ Salary Survey


The 4th Annual Salary Survey was fielded by the SEMPO Research Committee in conjunction with ClickZ and with analysis support from Conductor. The 23-question survey collected data from both in-house advertiser and third-party agency personnel including SEMPO members and non-members.

Key takeaways include:

  • A 10% growth in Entry Level Employees with 27% of respondents reporting they have been in search from 0-3 years. The majority of these salaries were in the 0-$30K range with some representation in the $30-$60K range.
  • Top Salaries including for VPs decreased and the number of respondents in the top four salary ranges also decreased.
  • The average salary across the board decreased from $75, 543 to $68,600
  • Holistic marketing that included a combination of organic with paid grew by 11%. Additional growth in search combined with email and online media efforts.
  • 64% of respondents report up through the Marketing Department rather than to a Search or IT department.

SEMPO members can view the detailed survey findings for free by downloading the 2013 SEMPO Salary Survey. You can also see how the search marketing landscape industry is changing by viewing SEMPO’s past Salary Surveys viewed here.

Past Salary Surveys are available to non-SEMPO members as well but the current Salary Survey is only available to members. To become a SEMPO Member and view the 2013 Salary Survey results, please click here.

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