Search Marketing is a naturally iterative process. The marketing organizations that we work with often operate in silos, establish set in stone campaign plans, and resist change. We have to bridge the gap and work together. You will leave this event with a better understanding of the benefits of agile marketing and iterative processes so you can communicate them in a way that will not scare off the dinosaurs!
Speaker Bios: Keith Finger is a B2B marketer and founder of TransformCMO, which helps growing manufacturers improve their marketing ecosystem and get on the road to revenue-generation success. He's also held significant marketing roles with Sprint, Equant and Glenayre Technologies. His career has taken him around the world, to more than 20 countries in Europe and Asia.
Alex Membrillo is Cofounder and CEO of Cardinal Web Solutions, the #1 ranked Atlanta SEO company on Google. Cardinal Web Solutions provides internet marketing services for clients including Cox Media Group, Hilton Hotels, America’s Best Contacts & Eyeglasses, and Johnson & Johnson. Drawing from years of internet marketing experience, Alex established Cardinal Web Solutions to help business owners grow their companies online. Cardinal Web Solutions offers internet marketing services including Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns backed by in depth Web Analytics. Established in 2009, Cardinal has recently been ranked the #1 fastest growing agency in the Southeast by the Agency Post.