101 Webinar - Making the Most of Remarketing: Targeting the Users that Count
Reschedule Date: Tuesday, October 29, 2013 From 12:00 PM until 1:00 PM EDT
Online registration is closed.
Making the Most of Remarketing: Targeting the Users that Count Instructed by
Alan Amerault Associate Director Cardinal Path
Tuesday, October 29, 2013
12:00 PM EDT, 9:00 AM PDT, 16:00 UTC
We'll be exploring methods for identifying high-value pages
where site-owners are missing the mark: Assessing conversion funnel drop-off
and determining how best to retarget site visitors can be a great way to
kick-start display advertising to those that might best resonate with your
messaging. From there we can discuss the risk-averse strategy of building
targeted lists of users (utilizing the Google Display Network as an example) to
best understand the marketing opportunity.
Meet Our Instructor
Alan Amerault, Associate Director
currently serves as the Associate Director for the Digital Marketing team at
Cardinal Path. He comes to Cardinal Path following 5 years in both the
search and display media divisions of Microsoft Advertising. Spanning Seattle
to London, he has collaborated with clients across several North American and European
markets and a wide range of verticals. His current role with Cardinal
Path spans a range of clients across a variety of online channels, as well as
teaching seminars on both Google and Microsoft products.
Expect a lively Q&A session at the end of the presentation.