Membership   |   Contact Us   |   Sign In   |   Join
Webinar - Introduction to Russian market: Audience, Key Traffic Sources and Yandex
Tell a Friend About This EventTell a Friend

Webinar - Introduction to Russian market: Audience, Key Traffic Sources and Yandex
Webinar - Introduction to Russian market: Audience, Key Traffic Sources and Yandex


When: Thursday, August 29
From 12:00 PM until 1:00 PM EST
Where: Webinar
Brooke Weldon

Registration Information
Online registration is closed.

Members can view the archived webinar here.

Non-Members can view the archived webinar after registering for the event above.
You'll receive an e-mail with the archive link, if you have trouble please contact us at

Introduction to Russian Market: Audience, Key Traffic Sources and Yandex


Anna Korolekh
Marketing Manager
Promodo Company
Kate Sudarkina
PPC Analyst
Promodo Company

Thursday, August 29, 2013

12:00 PM EDT, 9:00 AM PDT, 16:00 UTC

Russian-speaking countries seem a very mysterious and often unattractive market for most business owners and marketers. To learn which of the stereotypes are true and which are false SEMPO have invited experts who have had a chance to do both "Russian-style" online marketing and traditional global online marketing to share their insights and experience. The webinar is going to be introductory in its nature, and it is going to be particularly useful for those business owners, SEO’s and marketeers who are planning to expand their businesses to the countries of the ex-CIS. But it might also be of use for advanced SEO professionals and marketeers who are already good with Google, but are not yet familiarized with Yandex and the realia of online marketing promotion in the Russian-speaking markets.

Anna and Kate will share tips for:

  • Russian and the ex-CIS markets explained: population, Internet penetration and dynamics
  • Key sources of traffic: Yandex, Google,, Vkontakte, Facebook
  • Key peculiarities of SEO for Russian-speaking markets, - Yandex
  • Investigation of the main differences of YandexDirect from Google Adwords
  • Bidding management strategies of Yandex Direct
  • Vkontakte – how to publish the best-performing ads



Expect a lively Q&A session at the end of the presentation.

Meet Our Speakers

Anna Korolekh, marketing manager and, in past, an SEO consultant at Promodo. Anna started her career in online marketing in 2007 from contnet-writing, later she was employed for the UK company Bullseyemedia as a link-building specialist and finally came to Promodo in 2011. As an SEO consultant Anna has worked with large sites of the following niche: gambling, dating, travel, ecommerce. Anna is a certified Google Analytics individual and a regular contributor to Promodo and external blogs, also a regular speaker at the webinars.


Kate Sudarkina, PPC Analyst at Promodo Company. Started her career in internet marketing field as an SEO Link-Builder, later an SEO Analyst at She obtained Google Adwords, Yandex Direct and Google Analytics professional certificates. Kate boosts different niche sites from secure server certificates, translation agencies to travelling niche sites. Kate has experience in promoting projects through Vkontakte and Facebook paid advertising as well as through Google Adwords and Yandex Direct paid ads.


« Go to Upcoming Event List
more Latest News
more Calendar

Integrated Search with Chris Boggs

12/9/2015 » 12/10/2015

SEMPO Education Committee Meeting

SEMPO Research Committee Meeting

Google+ Hangout: All About Branding

Industry Poll