Introduction to Russian Market: Audience, Key Traffic Sources and Yandex
PPC AnalystPromodo Company
Thursday, August 29, 2013
12:00 PM EDT, 9:00 AM PDT, 16:00 UTC
Russian-speaking countries seem a very mysterious and often unattractive market for most business owners and marketers. To learn which of the stereotypes are true and which are false SEMPO have invited experts who have had a chance to do both "Russian-style" online marketing and traditional global online marketing to share their insights and experience. The webinar is going to be introductory in its nature, and it is going to be particularly useful for those business owners, SEO’s and marketeers who are planning to expand their businesses to the countries of the ex-CIS. But it might also be of use for advanced SEO professionals and marketeers who are already good with Google, but are not yet familiarized with Yandex and the realia of online marketing promotion in the Russian-speaking markets.
Anna and Kate will share tips for:
- Russian and the ex-CIS markets explained: population, Internet penetration and dynamics
- Key sources of traffic: Yandex, Google, Mail.ru, Vkontakte, Facebook
- Key peculiarities of SEO for Russian-speaking markets, - Yandex
- Investigation of the main differences of YandexDirect from Google Adwords
- Bidding management strategies of Yandex Direct
- Vkontakte – how to publish the best-performing ads
Expect a lively Q&A session at the end of the presentation.
Meet Our Speakers
Anna Korolekh, marketing manager and, in past, an SEO consultant at Promodo. Anna started her career in online marketing in 2007 from contnet-writing, later she was employed for the UK company Bullseyemedia as a link-building specialist and finally came to Promodo in 2011. As an SEO consultant Anna has worked with large sites of the following niche: gambling, dating, travel, ecommerce. Anna is a certified Google Analytics individual and a regular contributor to Promodo and external blogs, also a regular speaker at the webinars.
Kate Sudarkina, PPC Analyst at Promodo Company. Started her career in internet marketing field as an SEO Link-Builder, later an SEO Analyst at Bullseyemedia.co.uk. She obtained Google Adwords, Yandex Direct and Google Analytics professional certificates. Kate boosts different niche sites from secure server certificates, translation agencies to travelling niche sites. Kate has experience in promoting projects through Vkontakte and Facebook paid advertising as well as through Google Adwords and Yandex Direct paid ads.