How SEM Marketers Can Break the Barrier Into Display
Tuesday, April 2, 2013
1 PM EDT(10 AM PT, 17:00 UTC)
Traditionally, search marketers have faced hurdles to move into display. This includes: the lack of creative media capabilities, the lack of recognition for view-through conversions, the lack of easy tag implementation solution and the inability to run campaigns using keywords lists.
Today, multiple techniques and companies can address those challenges.
In this webinar, you will learn
- What are the most common hurdles for SEM marketers when moving into display
- What is view-though attribution and why does it matter to display campaigns
- How automated display ad creation can solve the creative challenge
- How tag management companies can address common headaches marketers/sites face in regard to tags
- How Search Retargeting or Programmatic FBX (Facebook) Advertising can bridge the gap between search and display
Meet our Speakers:
Dax Hamman, Chief Revenue Officer, Chango
With thirteen years in the digital space, Dax has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing and email marketing. Prior to joining Chango, Dax founded and led the global display media group at iCrossing for four years, a role which cultivated the development of Performance Display, a data-driven method for building ROI orientated campaigns. Before iCrossing, Dax headed up the European division of Bluestreak (ad server and ESP) where he was responsible for overseeing all local operations, including managing business development and client services. Dax frequently speaks on topics including media planning, media exchanges and the synergies between search and display at various interactive marketing events including ad:tech, OMMA, SMX, SES, OMS, DAA and WOMMA. He also writes extensively on the digital space at daxthink.com.
Erik Bratt, VP Marketing, Tealium
Erik brings more than 15 years of
technology marketing experience, holding senior-level positions at Microsoft, WebSideStory,
TelCentris, and now Tealium. Erik’s responsibilities at Tealium include global
marketing strategy and execution for the company’s market-leading enterprise
tag management solutions. Prior to Tealium, Erik helped transform WebSideStory
from a webmaster tools provider into the market leader for on-demand web
analytics. WebSideStory went public in 2004 and was later acquired by Adobe via
Omniture. At Microsoft, he helped lead digital marketing and social media
strategy, while also launching corporate-wide privacy and security initiatives.
Erik has also done work for numerous digital marketing agencies and innovators,
including Digitaria, Viralheat, InboundWriter, FunMobility, and more. Erik
started his career as a journalist for The San Diego Union-Tribune. He is a
speaker, blogger and author, having written several best-selling reports on
digital marketing and social media for MarketingProfs.com.
Jeff Campbell, Managing Director Southeast, Resolution Media
Jeff Campbell has been with the Resolution Media since its foundation in 2003, immersing himself in nearly all aspects of the company’s operations. Currently, he oversees the online marketing and SEO solutions for the retail vertical and is focused on strategy development, media integration, measuring online to offline sales impact and web analytics.
Prior to Resolution Media, Jeff was with Mosaic Data Solutions, a direct marketing agency in Evanston, IL. He co-founded their Paid Search offering and managed several Fortune 500 campaigns. He gained traditional marketing experience with Sprint PCS Business Development where he worked to launch new products and was involved in all aspects of marketing planning, including pricing strategy, product development, retail distribution, advertising and promotional strategy.