Yes You Can! Making SEO+social Work For Your B2B Brand
Director of Client Strategy & Analytics
Digital Brand Expressions
Tuesday, May 14, 2013
12 PM EDT, 9 AM PDT, 16:00 UTC
As a B2B marketer, you know that what works for consumer marketers doesn’t necessarily work for your business. While the technical aspects of SEO port easily between B2B and B2C, content marketing and lead generation are a whole other ball game.
Join Marc Engelsman, Director of Client Strategies and Analytics at Digital Brand Expressions--the company that coined the term SEO+social -- as he uses case studies to demonstrate how to combine your SEO and social media marketing into a powerful SEO+social approach that delivers results—and quantifiable ROI—from each.
Marc will share tips for:
- getting buy-in and collaboration from your content and technology teams,
- establishing measurable goals (and how they will be tracked and measured),
- creating and curating engaging content,
- creating meaningful conversations around the content that your buyers will want to share and more.
Expect a lively Q&A session at the end of the presentation.
Featured case studies will include SEMPO, plus examples from the publishing and hospitality industries.
Meet Our Speaker
Marc joined DBE in 2006. He has over 25 years of experience in marketing and advertising, much of it spent at New York City-based agencies where he directed a wide range of B-to-B and consumer accounts.
He has repeatedly garnered praise from clients for his strategic guidance and for his ability to translate strategies into integrated, multi-faceted tactical action plans. He comes to DBE most recently from Medicus, the medical marketing arm of the international mega-agency Publicis where he spearheaded assignments for AstraZeneca brands.