SEMPO Canada Roadshow - Ottawa Event

When:              Wednesday, April 10, 2013, 7:30am – 10:00am Eastern Time

Where:            Great Canadian Theatre Company, 300-1227 Wellington St. W., Ottawa, ON

Speaker:         Krista LaRiviere, CEO & CoFounder, gShift Labs

Topic:              10 SEO Metrics Every Company Should Be Able to Report On

Your SEO efforts are worth paying attention to on a regular basis because everyone looks at the organic side of search, and over 94% of searchers click on organic search results over paid search ads. But how do you measure and understand if the tactics you are using are being executed properly?

In this SEMPO Ottawa Meetup session you will learn the 10 SEO metrics to track the progress of your web presence in organic search. Each metric provides signals as to what is working and what is not so your SEO efforts can be constantly tweaked and results improved.

Agenda:

7:30am – 8:00am                    Get together, breakfast & coffee*

8:00am – 9:15am                    Presentation and Q&A

9:15am – 10:00am                 Networking with colleagues

SEMPO Ottawa Organizers:

• Krista LaRiviere, Ontario Chair, SEMPO Canada
• Lori Gariepy, SEMPO Canada member

NOTE: You do not need to be a member of SEMPO in order to attend this SEMPO Ottawa event.

*Breakfast is sponsored by gShift Labs.

About SEMPO Canada:

SEMPO Canada is the local group of SEMPO, largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it.  SEMPO Canada is working to increase awareness and promote the value of search engine marketing (SEM) in Canada. This working group was founded in November 2006 by Ken Jurina and Alexandre Brabant (www.sempo.ca).

About Krista LaRiviere

Krista LaRiviere is the co-founder and CEO of gShift Labs, an SEO software company. She blogs and speaks about SEO and the importance of social media, content marketing and public relations to SEO. Her team has helped hundreds of organizations get control of their entire web presence in order to rank higher organically in the search engines.

Connect with Krista: @KristaLariviere, +KristaLariviere, @gShiftLabs and +gShiftLabs.

About gShift Labs

gShift’s industry leading SEO software, Web Presence Optimizer™ (WPO), helps SEO Agencies and in-house marketing teams more efficiently and effectively monitor and report on SEO metrics data all in one place. Founded in 2009, gShift Labs is changing the way people think about and perform organic search optimization. Over 1,000 companies in 13 countries are benefiting from gShift’s SEO software by reducing the time and resources required to analyze and improve organic search optimization.