It's clear that modern marketers need to consider mobile
devices and mobile users. Will Critchlow from Distilled will cover the
technical and creative implications. The session will cover the scope of
trends, Will's prediction of the next set of developments and his suggested
tactics to win in a mobile world.
About the Speaker
Critchlow co-founded Distilled in 2005 with Duncan Morris. Distilled
provides natural SEO and paid search services from offices in London, New York and
Seattle. Distilled hosts regular industry conferences including SearchLove
His academic background is
mathematics with a degree from the University of Cambridge (St. John’s College)
including a graduate thesis on auction theory. Previous jobs included
programmer, strategy consultant in the telecoms industry and floor sweeper. He
Will is married to Heather,
plays basketball for Euston Power and occasionally loses to his
brother at squash.