Best Practices for 2013
from the ClickZ Academy Faculty
Thursday December 20, 2012
Thom Craver, Senior Technical SEO Manager, TopRank. Tom has been coding HTML since 1993 and has been involved in search marketing since 1999.
He is a regular contributor to Search Engine Watch, ComputerLink Magazine, and has authored training manuals published by SVI Training Products and Technical Learning Resources. His book on web analytics is expected to be released by year's end.
Simon Heseltine is responsible for organic search and training across all AOL and Huffington Post Media Group properties, including Techcrunch, Huffington Post, and Patch.com.
In his previous position as director of search at a Washington, D.C.-based agency, he was responsible for developing and implementing organic search and social media strategies for companies across several industries. Heseltine is a frequent speaker at conferences, writes a regular column for SearchEngineWatch.com and teaches SEO at Georgetown University as part of the university's digital media management program.
Lisa Buyer, President & CEO, The Buyer Group. When it comes to relationships, Lisa Buyer believes the connection between social media, search and public relations is exponential. As the founder of three media companies and CEO of The Buyer Group, Lisa is ambitious about the influence of public relations on social media, SEO and SEM, and she continues to share her innovative approach with clients, peers and associates. The Buyer Group is an interactive PR, social media and branding agency in South Florida that also consults agencies transitioning from traditional media to today's best digital strategies. Clients include public and private companies in the technology, real estate and health/beauty industries.
Sundeep Kapur, Digital Evangelist, NCR Corp. Sundeep has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively.
He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world.