In today’s online world businesses are faced with an ever changing search landscape, affecting the ways consumers find their brand. Marketers have to plan ahead, adapt and optimize across their paid and earned media channels to ensure qualified traffic is coming to their site at the best possible ROI. Now more than ever, breaking down the silos across large organizations  can make sure your business is optimally integrating SEO and Paid Search strategies which will provide your brand with a significant competitive advantage.

In this webinar, attendees will learn:

·         Search Synergy Strategies for both Paid and Organic Search
·         Best practices for dominating SERPs
·         Reporting solutions for effective keyword optimization
·         How to allocate budget for the changing SERP landscape

Speakers

Alex Funk
Director of Digital Media Strategy, Covario

Alex Funk is a Director of Digital Media Strategy at Covario, an award-winning search marketing and technology agency headquartered in San Diego, CA. There, he leads a team of cross-functional digital marketers in the areas of SEM, social media, user experience design and advanced analytics. At Covario, he has had the pleasure of working with some of the world leading brands including Adobe Systems, T-Mobile, HTC, Intel, Guthy-Renker and Urban Outfitters among others.  Alex is frequently quoted in industry publications and interviewed for analyst reports.

Prior to working at Covario, Alex was a marketing consultant at digital-telepathy where he built go-to market plans for Hard Rock Hotels, Mozilla Firefox and Napa Auto Repair, as well as a host of early stage startups.

A native from New Hampshire, Alex has a degree in Mass Media Communication from the University of San Diego and sits on the Board of Directors of the San Diego Advertising Club.

 Twitter: @funktalking

Kelly Wrather
Marketing Manager, Kenshoo

Kelly Wrather is the Marketing Manager at Kenshoo, a digital marketing technology company that engineers premium solutions for search marketing, social media, and online advertising. Prior to joining Kenshoo, Wrather helped launch the Accuen brand, the trading desk of Omnicom Media Group. A graduate of Boston University's College of Communication, Wrather's previous experience also spans online community and content management.

  Sponsors

Covario is a leading provider of SEO (search engine optimization) and SEM (search engine marketing) agency services and management solutions.  The firm was selected by OMMA as the 2012 and 2011 Search Agency of the Year.  It was also the only independent agency to be included in The Forrester Wave™:  Search Marketing Agencies, Q4 2012 report, as well as the Q1 2011 report.  Covario is the developer of a unique platform for cross-media optimization and attribution analysis, known as the Covario CMO Dashboard™.  Headquartered in San Diego, the firm has more than 200 team members worldwide.  It also has offices in Chicago, London, Beijing, Tokyo, Singapore, Toronto, and Sao Paulo.  Covario’s growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods.  More information is available at www.covario.com.

 Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Kenshoo's mission is to empower every marketer in the world with technology to build brands and generate demand across all media. Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, business intelligence, integration and scale to make better marketing investments. More information is available at www.kenshoo.com.