About the Event:
Social media is having an increasing impact on search engine results.
Brands that understand and integrate social communications with their
search engine optimization strategies have a sizeable advantage over
their competitors with a greater number of inbound links.
The social media and search worlds are colliding causing big
opportunities as well as major challenges for marketers and
communicators. This leadership forum will focus on demonstrating case
studies of how leading brands are integrating their social and search
strategies and campaigns.
We will address the following questions:
What are the most effective case studies that demonstrate how leading brands use social media to build inbound links?
What are the best practices regarding linking strategies while developing content?
Why is sound content strategy essential to success?
How do you optimize content when you are not in complete control of it?
What are best
practices to have your social media links indexed on the top
search engines including Google, YouTube, and Yahoo?
Why are branded
"in-house" social networks, blogs, and communities a valuable
means to generate content and inbound activity?