We're all aware that brands don't want to bombard consumers with ads and that the ultimate goal is to cut through the noise and connect with customers on an emotional level. With the advent of online and social, brands are now looking to their customers, their stories and experiences, to inform their advertising. From heartfelt TV commercials to comical YouTube shorts to engaging digital experiences, advertisers are finding new ways to include their customers in how they tell their brand stories. Come learn how Google+ allows brands to have meaningful discussions with customers, making them a part of their story.

Join us at 4:30PM for networking with beer, wine, and light food provided by Google followed by a presentation from Gopi Kallayil. There is no charge to attend this event.

About the Speaker

 Gopi Kallayil
Chief Evangelist, Google Social for Brands

Gopi Kallayil works at Google as the Chief Evangelist for Google Social for brands. Earlier he worked on marketing the Company’s flagship advertising product, AdWords, in the Americas and Asia Pacific. Gopi also led the marketing team for AdSense, Google’s publisher-facing product.

Before joining Google, Gopi was on the management team of two Silicon Valley venture funded startups and a consultant with McKinsey & Co. He has also led large Information Technology projects for global corporations in India, China, and the US.

Gopi earned his Bachelors degree in electronics engineering from the National Institute of Technology in India. He received his Masters in Business Administration degrees from the Indian Institute of Management and The Wharton School of Business at the University of Pennsylvania. He is an avid yoga practitioner, triathlete, public speaker, global traveler and Burning Man devotee. He has spoken at TEDx events and hosts a TV channel on cable and YouTube called Change Makers.

Event hashtag: #SEMPOBOSTON