We're all aware that brands don't want to bombard consumers
with ads and that the ultimate goal is to cut through the noise and connect
with customers on an emotional level. With the advent of online and social,
brands are now looking to their customers, their stories and experiences, to
inform their advertising. From heartfelt TV commercials to comical YouTube
shorts to engaging digital experiences, advertisers are finding new ways to
include their customers in how they tell their brand stories. Come learn how
Google+ allows brands to have meaningful discussions with customers, making
them a part of their story.
Join us at 4:30PM for networking with beer, wine, and light food provided by Google followed by a presentation from Gopi Kallayil. There is no charge to attend this event.
About the Speaker
Chief Evangelist, Google Social for Brands
Gopi Kallayil works at Google as the Chief Evangelist for
Google Social for brands. Earlier he worked on marketing the Company’s flagship
advertising product, AdWords, in the Americas and Asia Pacific. Gopi also led
the marketing team for AdSense, Google’s publisher-facing product.
Before joining Google, Gopi was on the management team of
two Silicon Valley venture funded startups and a consultant with McKinsey &
Co. He has also led large Information Technology projects for global
corporations in India, China, and the US.
Gopi earned his Bachelors degree in electronics engineering
from the National Institute of Technology in India. He received his Masters in Business
Administration degrees from the Indian Institute of Management and The Wharton
School of Business at the University of Pennsylvania. He is an avid yoga
practitioner, triathlete, public speaker, global traveler and Burning Man
devotee. He has spoken at TEDx events and hosts a TV channel on cable and
YouTube called Change Makers.
Event hashtag: #SEMPOBOSTON