Engagement & Experience
October 8-9, 2012
Copthorne Water Front Hotel
SEMPO Members save 10% off your registration rates when you mention that you are a SEMPO member! *
become so deeply integrated into consumers’ daily lives that marketers have an
opportunity to better engage audiences by providing a personal, social, and
ubiquitous experience – only if they know how to connect with them via the
unique characteristics of the emerging mobile platforms. However, due to the
lack of implementation know-how, many companies are slow in adopting mobile
which could potentially result in lost opportunities and a negative brand
understand the changing needs of mobile users today, and how to translate that
mobile opportunity into value?
Are you aware of the advantages of mobile, but have no
idea where and how to get down to it?
Have you adopted mobile, but have yet to use it to its
full potential to reap returns?
this 2-day conference which aims to equip you with insightful strategies in
developing holistic mobile strategies that would engage customers with
exhilarating mobile experiences. Hear how brands like Dell, ESPN, eBuddy.com
and more created rich experiences and instantaneous connections for
enhanced brand performance and customer service. From understanding the latest
trends in mobile usage to the intricacies of location-based marketing and
effectively demonstrating mobile ROI, pick up the success factors and pitfalls
to avoid to
maximise your mobile efforts. Learn how to integrate mobile with your existing
marketing mix and "humanise” your digital experience to deliver relevancy,
immediacy and proximity to your customers.
information, please visit: http://conferences.com.sg/s1406-mma3-1a-i.pdf .
For enquiries or
registration, please contact Ms ELICIA FOO at firstname.lastname@example.org or +65
*SEMPO membership will be confirmed prior to discount being applied.