Social Communications & Healthcare 2012: Case Studies and Roundtables
The Graduate Center of The City University of New York 365 Fifth Avenue New York, New York 10016 United States
About the Event:
The 4th annual Social Communications & Healthcare: Case Studies and Roundtables will demonstrate new examples of how leading healthcare brands are accomplishing business objectives with social technologies. This year we will also focus on case studies demonstrating how major Pharmas and hospital groups are integrating social into their overall marketing and communications platform. We expect 250-300 marketing and communications professionals from Pharmas, Hospital Groups, Managed Care Providers, Medical Device Companies and Healthcare Agencies. The event will conclude with two interactive roundtable sessions.
Stakeholders of Healthcare Social Media Panel:
The panel includes practicing healthcare professionals such as nurses and physicians as well as patient advocates and bloggers. This will be a rare opportunity to hear directly from those on the front lines of providing and receiving healthcare services and their online interactions.
Brian McGowan, Ph.D., Columnist, Author & Education Technology Consultant will be moderating the "Stakeholders of Healthcare Social Media" panel including:
• Phil Baumann, Registered Nurse, HealthIsSocial • Andrew Lopez, Registered Nurse, Nursefriendly, Inc. • Dr. Howard Luks, Chief of Sports Medicine and Arthroscopy, University Orthopedics, PC & Westchester Medical Center • Sarah Krug, Executive Director, Cancer 101, President-Elect at Society for Participatory Medicine
Dr. Farris Timimi, Medical Director, Mayo Clinic Center for Social Media, Mayo Clinic
Speakers, Roundtable Moderators, and HCP Panel Participants:
Phil Baumann, Registered Nurse, HealthIsSocial Sarah Krug, Executive Director, Cancer 101, President-Elect at Society for Participatory Medicine Andrew Lopez, Registered Nurse, Nursefriendly, Inc. Dr. Howard Luks, Chief of Sports Medicine and Arthroscopy, University Orthopedics, PC & Westchester Medical Center Brian McGowan, Ph.D., Columnist, Author & Education Technology Consultant
John Vieira, Senior Director, Strategic Marketing, Daiichi Sankyo Inc.