When:        Thursday, November 8, 2012
                  12 PM - 1PM EST

Where:       Online Webinar

Cost:          SEMPO Members - FREE
                  Non-members - $15 - Not a member? Join today and attend this - and all SEMPO webinars - for FREE.

Speaker:   Dan Ouellette, Director of Product Management for SEO & SEM, Catalyst Online

Don’t know how to get started on your SEO Campaign in the new year? Join Dan Ouellette, Director of Product Management for SEO & SEM at Catalyst Online to learn how to roll out your SEO project plan with a month to month approach. Dan will discuss the importance of:

• Developing your first SEO campaign plan
• Building a strong technical foundation
• Capturing your targeted audience
• Tools you need to diagnose and track SEO success
• Setting expectations internally and for stakeholders
• Utilizing partners in your SEO Campaign

Ample time will be provided for Q&A.

About the Presenter.

Dan Ouellette is the Director of Product Management for SEO & SEM at Catalyst Online, a leading search engine marketing firm. He is responsible for developing innovative Search products for the agency, and improving their existing service offerings.

A seasoned marketer with over twelve years of internet experience, Ouellette joined Catalyst in 2006, and has worked in a variety of capacities at the firm. Most recently, he held the position of Director of SEO Operations. In this role, he managed a large team of SEO practitioners, and was responsible for improving Search processes, strategies, and products for clients across various industries, including automotive and consumer packaged goods (CPG).

Dan is passionate about riding motorcycles and listening to the Blues. He also enjoys evangelizing the merits of Search, and often publishes content about the ever-changing industry including being a featured author in the latest Search Marketing Standards Magazine. You can follow Dan on Twitter @DOuellet.