Case Study: How one etailer increased conversion rates by 65% in 18 months 
part of the SEMPO Professional Webinar Series

When:           Thursday, September 20, 2012
                       12 PM - 1PM EST

Where:          Online Webinar

Cost:             SEMPO Members - FREE
                       Non-members - $15 - Not a member? Join today and attend this - and all SEMPO webinars - for FREE.

Speakers:       Scott Smigler, President, Exclusive Concepts
                          Nikhil Rajpal, Vice President of Client Services, Exclusive Concepts     

Case Study: How one etailer increased conversion rates by 65% in 18 months

Event hasthag: ConvertEC

When you discover how to motivate shoppers – both you and your shoppers win.

Even if you could streamline usability and remove all friction – your site could still fail to convert 98% of "browsers” into "buyers.” That’s because most websites are designed simply to accept orders, rather than to influence reluctant shoppers to proceed faster through the buying decision funnel.

It’s time to think differently about improving conversion rates

The solution isn’tmore creativity, nor is itmore analytics.It’s both. Exclusive Concepts has developed a conversion improvement approach that systematically leverages analytics and idea generation to uncover breakthrough hypotheses. This approach helped one retailer to increase conversion rates by more than 65% in 18 months, and we look forward to sharing it with the SEMPO community.

Attend our webinar on Thursday, September 20th

Scott Smigler and Nikhil Rajpal from Exclusive Concepts, Inc. will show you:

• Why motivational techniques can lead to the fastest conversion rate gains
• How to use analytics and conversion testing strategically to turn more browsers into buyers
• Examples of tests that have led to major conversion rate improvements for retailers

Ample time will be provided for Q&A. 

 Scott Smigler is the President of Exclusive Concepts, Inc. 

Nikhil Rajpal is the VP of Client Services for Exclusive Concepts.

Exclusive Concepts, founded in 1997 with headquarters in Burlington, MA, is the leading provider of e-commerce marketing services to mid-sized online retailers. The company's suite of services includes PPC Campaign Management, Search Engine Optimization, Conversion Testing, Email Marketing Management, and Site Speed Optimization. Exclusive Concepts has made the INC 5000 list of the fastest growing companies 4 years in a row. For more information visit http://www.exclusiveconcepts.com, call 888.540.7698, or follow us on Twitter @exclusivetweet.