Big Changes: AdWords' New Display System: Keyword Contextual Targeting
part of the SEMPO 101 Webinar Series
When: Thursday, October 4, 2012
12 PM - 1PM EST
Where: Online Webinar
Cost: SEMPO Members - FREE
Non-members - $15 - Not a member? Join today and attend this - and all SEMPO webinars - for FREE.
Speaker: Heather Cooan, MBA, Manager, Advertising & New Media Strategy, Cardinal Path
Learn the delicate intricacies of Google's new contextual targeting technology, what's changed and how you can update your campaigns for continued success! You will walk away with an understanding of:
Ample time will be provided for Q&A.
- What contextual targeting is
- Contextual vs. search keywords
- The latest updates
- How to create a campaign
- Placement performance reports
- Contextual targeting tools
Heather is Manager, Advertising & New Media Strategy at Cardinal Path, regular speaker, and seminar leader. Heather's expertise in business development and online marketing coupled with her love of all things digital gives her a unique perspective in managing traffic acquisition for clients and driving revenue via data based solutions. Heather consults and speaks in the areas of digital advertising, search engine marketing, social media marketing, and analytics. Heather is a regular contributor to the Cardinal Path Blog and served as a technical editor of Google AdWords - Managing Your Advertising Program (O'Reilly Media, 2011).Heather earned her Master of Business Administration from the University of Phoenix and holds B.S. degrees in both Anthropology and Philosophy with an Ethics certificate from Arizona State University.