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Retargeting Exposed - Search Retargeting for the Search Marketer
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Retargeting Exposed - Search Retargeting for the Search Marketer
Retargeting Exposed - Search Retargeting for the Search Marketer


When: 7/26/2012
Where: Online Webinar
Christine Whatley

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Retargeting Exposed - Search Retargeting for the Search Marketer
part of the SEMPO Professional Webinar Series

When:           Thursday, July 26, 2012
                       12:00 PM - 1:00 EST                       

Where:          Online Webinar

Cost:             SEMPO Members - FREE                      
                       Non-members - $15 -Not a member? Join today and attend this and all SEMPO webinars for FREE

Speaker:       Dax Hamman, CRO, Chango

Please join us as Dax Hamman discusses Retargeting Exposed - Search Retargeting for the Search Marketer and discover what retargeting really is.  By the end of this stimulating conversation you will learn :

  • "Retargeting" is not what you think 
  • The 7 types of effective retargeting
  • The Search Retargeting opportunity
  • Keyword level optimization
  • Overcoming the display creative and tracking problem
  • Get started!


With twelve years in the digital space, Dax Hamman has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing and email marketing. He uses these experiences to find new and innovative opportunities within digital media for Fortune 500 clients.

Prior to joining Chango, Dax worked with iCrossing for four years to found and lead the global display media group, a role which led to the development of Performance Display, a data driven method for building ROI orientated campaigns. The highly successful methodology utilized the interplay between search and display to its fullest.

 Prior to joining iCrossing, Hamman led the European division of Bluestreak (ad server and ESP) where he was responsible for overseeing all local operations, including managing business development and client services. Hamman has spoken on topics including media planning, media exchanges and the synergies between search and display at various interactive marketing events including ad:tech, OMMA, SMX, SES and WOMMA. In addition, he also writes extensively on the digital space at  Dax is based in Chicago.

Ample time will be provided for Q&A.


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