When:           Thursday, April 5, 2012
                        12:00 noon - 1 PM EDT (16:00 UTC)

Where:            Online Webinar
                         SEMPO Members - FREE
                         Non-members - $15.00
                         Not a member?  Join today and attend this and all SEMPO webinars for FREE     

Speaker:         Rebecca Corliss, Inbound Marketing Manager
                         HubSpot

According to a HubSpot study, LinkedIn has a 277% higher visitor-to-lead conversion rate than both Twitter and Facebook. To help you take advantage of this business-focused social network, this webinar will dive into expert tips to help you use LinkedIn's company page feature to generate leads for your business.

You will learn how to:

• Build and optimize your LinkedIn company page
• Generate company page followers to grow reach
• Perfect your status updates to drive traffic and leads to your website
• Measure the results of your LinkedIn efforts.
  

Ample time will be provided for Q&A.

Rebecca Corliss is marketing manager and leaderof the social media marketing team at HubSpot, an internet marketing software company in Cambridge, MA. At HubSpot, she specializes b2b social media marketing, generating over 4,000 sales leads/month through social media channels only. Rebecca is the architect of HubSpot's Inbound Marketing University, a free internet marketing training program that has certified over 3,000 marketers globally. She is also well known for her award-winning music video "You Oughta Know Inbound Marketing” among many others.

As part of HubSpot's social media team, Rebecca currently focuses on increasing lead flow from HubSpot's social media channels. She is also leading the development and growth of HubSpot's Local HubSpot User Groups (HUGs), which are sprouting all over the US and Europe. In her free time, she sings with her a cappella group, Common Sound. Follow her on Twitter as @repcor.