101 Webinar Series - "Crash-course: Remarketing with Google AdWords"
3/8/2012
| When: |
3/8/2012
12:00
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Where: |
Online Webinar
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Contact:
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Christine Whatley
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| Registration Information |
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Online registration is closed.
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Crash-course:
Remarketing with Google AdWords
part of the SEMPO 101 Webinar Series
When: Thursday, March 8, 2012
12 PM - 1PM EST
Where: Online Webinar
Cost: SEMPO Members - FREE
Non-members - $15
Not a member? Join today and attend this - and all SEMPO webinars - for FREE.
Speaker: Corey Koberg, Sr. Partner & Founder
Cardinal Path
Many advertisers struggle to get conversions on the
Google Display Network, but in this webinar we'll show you how to take
advantage of the technique with the highest conversion rate (and it's not even
close!). We'll take a crash-course on retargeting via Google AdWords and
cover: - What is Remarketing and
why does it work so well?
- Pitfalls and mistakes to
avoid
- Proven strategies for
defining audiences
- Getting up and running:
Implementation walk through
 Corey is a consultant and speaker in the field of search engine and
online marketing, and is a regular instructor of web analytics, pay per click
management, and other Internet marketing courses and webinars. Corey has been instrumental in helping companies find and employ a scientific,
results-oriented, professional approach to the web analytics and search
marketing.
Corey is the author of Google Analytics
Essential Training (Lynda.com, 2010) and served as a technical editor of Performance
Marketing with Google Analytics (Wiley, 2010).
He brings a wealth of experience in online marketing and website analytics, and
has worked with companies large and small to implement and leverage Google
Analytics to drive the bottom line.
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