Developing an Integrated Content Marketing Strategy
part of the SEMPO Professional Webinar Series

When:      Thursday, February 23, 2012
               12 PM ET
Where:        Online Webinar
Cost:           SEMPO Members - FREE
                     Non-members - $15
                     Not a member?  Join today and attend this - and all SEMPO webinars - for FREE.

Speaker:   Mike Corak, EVP of Strategy
                ethology

• What is content marketing?
• The place content marketing plays in today's digital marketing strategy
• How search marketers can capitalize on the movement

By the end of this session, you will know:

• Steps to develop your content marketing strategy
• Operational points of integration critical in integrated execution
• Tools and resources to use in planning and execution

About the Speaker:

Mike Corak is the EVP of strategy at ethology, a digital marketing agency headquartered in Scottsdale, AZ with offices in Portland, Los Angeles and Chicago. Mike has over 14 years of experience researching, strategically planning and managing successful digital marketing programs for a wide range of clients including leading brands like Coca-Cola, Nike, and FedEx. An agency veteran, Mike leads the agency's strategic planning efforts, the hub of all ethology offerings. Mike is a frequent speaker and blogger on all things digital. Follow and engage with Mike: @mikecorak and www.digitalmarketingstrategy.com.