Search Marketing for SMBs
Topic: How SMBs can grow their business through search & online marketing
Price: SEMPO Members: FREE
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When: Thursday, March 8th
6 pm – 7 pm networking and cocktails
7 pm - 8:30 pm panel discussion
Moderator: Neal Wilson, Microsoft Senior Search Evangelist
Neal Wilson is a Microsoft Senior Search Evangelist responsible for promoting Bing’s unique position in the Search marketplace, assisting in product innovation and partnering with Yahoo to bring best of class strategic insights and service to premium advertisers. Neal is a Search veteran with experience in key roles on both the publisher and agency side, who started his Search career at Lawyers.com in 2002, developing both paid and SEO programs for attorneys. From there he joined Overture as a Senior Account Executive as they were being acquired by Yahoo in 2004. At Yahoo, Neal led account teams on key East Coast accounts, focusing on the Financial and Travel verticals. Neal joined Omnicom in 2008, working first at Resolution Media, overseeing Paid and SEO campaigns for FedEx and Hertz, and leading business development efforts for their New York office, partnering closely with Omnicom agencies OMD and PHD. Omnicom selected Neal to lead PHD’s New York digital practice across both Search and Display, for accounts like Hyatt, Starbucks, Enterprise and New Balance. In 2010, Neal was named VP/Director of Search Strategy for Digitas in New York, overseeing Delta, Kraft and American Express Paid Search programs. He joined Microsoft as a Senior Search Evangelist in March of 2011. Neal’s an avid motorcyclist. He and his wife have two teenage sons and make their home in Montclair, NJ.
Jeff Campbell, VP, Resolution Media
Jeff Campbell is the Co-Founder and Managing Director of Resolution Media, Omnicom’s digital agency. Currently, he oversees the online marketing and SEO solutions for clients and is focused on strategy development, media integration, measuring online to offline sales impact and web analytics. In his 9-year tenure with RM, Campbell has managed campaigns for Lowe’s, Apple, Hertz, State Farm, Bank of America, US Army, Motorola, Sirius-XM, NCL, Pier 1, and dozens more. In 2011, Campbell spoke at Ad-Tech NYC, SMX East, Internet Summit, MediaPost’s OMMA Behavioral, SearchExchange and more.
Stuart D. Santos, VP of National Sales and Media, CityGrid Media, a division of IAC Interactive.
As Vice President, Mr. Santos is responsible for increasing the sales and partnership efforts within the leading interactive and search agencies nationwide, focusing on both pay-for-performance listings, as well as Display Media opportunities at CityGrid Media. Mr. Santos also heads all media product development and ad serving efforts across the organization. Prior to CityGrid Media, Mr. Santos worked at yellowpages.com as Senior Director of National Sales, where he built out the national advertising sales organization for the newly developed online division. Before yellowpages.com, Mr. Santos worked at LendingTree.com and RealEstate.com, where he developed and lead their sales and product development for their online real estate channel. Mr. Santos is a graduate of the University of South Carolina, and received his MBA from the Moore School of International Business at USC, with distinction.
Event Sponsors: Google, Yahoo!, Bing, Satellite