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SEMPO Canada Search Summit, presented by Google
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SEMPO Canada Search Summit, presented by Google

6/29/2011

When: 6/29/2011
08:30
Where: Empire Landmark
1400 Robson Street
Vancouver, British Columbia  V6G 1B9
Canada

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and



present

SEMPO Canada Search Summit


Empire Landmark Hotel
1400 Robson Street Vancouver, BC

SEMPO Members attend for FREE.  Non-members pay $99.  Join SEMPO now and attend for free, plus receive all the benefits of SEMPO membership for 12 months!


8:30 am           Event Registration/Continental Breakfast

                        Breakfast pastries and coffee will be served.

9:00 am           Welcome Remarks/SEMPO Canada Presentation

                        Welcome remarks and event overview presented by SEMPO Canada.

9:30 am           Be Found, Be Engaging, and Be Accountable.  Michal Lorenc, Regional Sales Manager, Google

The Digital Revolution is moving into the "Communication" phase, emphasized by importance of social networking, Twitter, YouTube, and mobile.

Learn how important the "Three Be's" are to a successful marketing campaign: Be Found - how search remains bread and butter; Be engaging - how to use new resources to engage with your audience; and Be accountable - how to make sure your advertising spend keeps you profitable.

Michal is responsible for building Google's dedicated and online sales and management team servicing Canada. He also serves as adjunct faculty at Michigan State University's Advertising, PR and Retailing Department - "New Media Drivers License (sm) Seminar series". He is a frequent speaker and panelist in local and industry events.

10:00 am          Coffee Break

10:15 am         Innovations in Search.  Matt Rogers, Manager, Online Sales Group, Google

Learn about search best practices and how Canadians are a major part of the landscape. Matt will cover Advanced Search Formats, Location Extensions, Click to Call Ads, Longer Ad Headlines, Sitelinks. He also will address the Evolution and Future of Search and how search is becoming increasingly more social.

Matt is a manager for Google's Online Sales Group with a current emphasis on growing and expanding Google's operations in Canada. Since joining Google in 2004, Matt has worked on the Online Sales team, a global team that acquires and provides sales and client services to hundreds of thousands of advertisers, agencies and advertising reseller partners. Previously, he’s worked as a sales manager focused on building Google's U.S. based agency relationships and operations.

Matt has been widely acclaimed as "the best speaker” at the recent Google Ad Academy event in Toronto, focusing on Search opportunities and new ad formats.

11:45 am         Networking Lunch 

                        Attendees enjoy networking over hot buffet lunch.

1:00 pm           The State of Search.  Ken Jurina, SEMPO Canada.

Ken will explore SEMPO’s 2011 State of Search Marketing Report, providing valuable industry perspective and insights as seen through the eyes and dollar investments of both advertisers and agencies. All marketers, not just search marketers, should want to leverage this information as they look to improve the performance of their digital engagements.

Don’t miss this opportunity to explore the data behind the headlines and what it means to you:

· Search marketing industry to grow from $16.6B in 2010 to $19.3B in 2011

· Facebook becomes major player in PPC campaigns

· Mobile internet, local search are most significant trends impacting industry

· More companies outsourcing SEO, paid search and social media

· Behavioral targeting is highly significant

2:00 pm          Maximizing PPC ROI via Advanced Negative Keywords.  Ken Jurina, Founder and President, Epiar

3:00 pm          Coffee Break

3:30 pm          Interactive Q&A Breakout Session: Mobile and Social.  Sally Chung, and Zeil Shah, Google

5:00 pm          Closing Remarks

5:00 pm          SEMPO Vancouver Meetup (details to follow)


 
 

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