About This SEMPO Chat
Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme
is Online Reputation Management (ORM). Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout. Watch live on YouTube
Tuesday, January 31, 2017 at 11 AM Pacific, 1 PM Central, 2 PM Eastern
We encourage everyone to chime in to make a great conversation! To submit questions you can use the chat on YouTubeLive or you can chime in on twitter by tagging #SEMPOChat
Andy Beal, CEO of Reputation Refinery
Follow Andy on Twitter: https://twitter.com/AndyBeal
Andy Beal is The Original Online Reputation Expert. The CEO of Reputation Refinery, Beal is an online reputation management consultant, award-winning blogger, professional speaker, and coauthor of the critically acclaimed book Radically Transparent: Monitoring & Managing Reputations Online. His latest book, Repped: 30 Days to a Better Online Reputation is an Amazon bestseller!
Considered one of the world’s most respected online reputation management consultants, Andy Beal has worked with many top companies such as Motorola, GlaxoSmithKline, SAS, Lowes, Quicken Loans, and NBC.
Highly respected as a source of reputation and branding advice, Andy Beal has had articles published around the world, including BusinessWeek, Forbes, Mashable, Huffington Post and Amex’s Open.
Andy Beal is constantly keeping up-to-date with search engine news and online marketing developments and has appeared on ABC News, CNBC and NPR (National Public Radio) and has been featured in The Wall Street Journal, The New York Times, BusinessWeek, Inc. Magazine, Forbes, and many other publications.
Andy received a nomination for the Fast 50, was named to the Triangle Business Journal’s “40 Under 40″ and named one of the world’s “Most Influential Marketers.”
Elmer Boutin, Director, Organic Search (SEO) at GTB (Formerly Team Detroit and Blue Hive - divisions of WPP)
Follow Elmer on Twitter: https://twitter.com/rehor
Elmer is Director, Organic Search (SEO) with GTB. Following a career in the U.S. Army, he has worked in web marketing for over 20 years doing everything from coding web sites to managing online reputation management efforts as both an independent contractor and a corporate webmaster. Now with GTB, a global advertising agency and strategic marketing partner for Ford, he leads the team doing search optimization on websites for Ford and other clients.
Simon Hesltine, Global SEO Business Lead, Hewlett Packard Enterprise
Follow Simon on Twitter: https://twitter.com/SimonHeseltine
Simon Heseltine is the Vice President of Search at ForRent.com,, helping drive brand awareness and traffic to one of the nation’s top apartment rental sites.
His past experience includes running Global SEO for Hewlett Packard Enterprise, leading the award winning Audience Development team at AOL, and even a stint on the agency side working with multi-national e-commerce / publishing / non-profit sites. Simon sits on the board of SEMPO (Search Engine Marketing Professional Organization), and until recently taught Online Marketing at Georgetown University in Washington, D.C. as part of their Digital Media Management program. He’s been a columnist for several industry leading sites, and photographs MLS games for Huffington Post in his spare time.
Simon is a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics. He has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech
Steve Plunkett, Sr. Search Scientist
Follow Steve on Twitter: @steveplunkett
Steve is an accomplished SEO scientist responsible for diagnosing trends in all aspects of search engine optimization and Internet-user behavior. His areas of expertise include keyword research for psychological relevance, online reputation management, Internet conversion strategy, and digital and analog asset search optimization. He also specializes in organic SEO and user behavior in social networks. He has been involved in the strategy and execution of over 500 websites for both small businesses and Fortune 500 companies. He has spoken for the State Bar of Texas, SearchExchange, BlogWorld, PubCon Dallas, PubCon Las Vegas, and both district, national and regional conferences and conventions for the American Advertising Federation. Additionally, he has served on the board of directors for the Dallas Ad League, was President of the East Texas Ad Federation, and was the Internet privacy advisor for the 10th district of the American Advertising and National American Advertising Federations. Steve studies user behavior across multiple devices and need states, his daily focus is on brands in search, (voice, organic, mobile) and social.