Organizational Nirvana: 5 Steps to Properly Integrate SEO
Speaker: Doug Platts, VP Search Strategy, iCrossing
Thursday, September 11, 2014
It's not easy being an SEO. With a constantly evolving search landscape and ranking algorithms being updated on a daily basis, the need for integration at all levels of an organization means the difference between a good - and great - SEO team is getting wider.
Join iCrossing’s VP Search Strategy, Doug Platts, to learn about the strategic pillars of an advanced SEO strategy and the role of an SEO team within a brand’s operational structure.
You will hear topics covering:
- Getting the most out of available data sources
- Maneuvering a brand with multiple stakeholders
- How companies are funding SEO in an organization
- Globalizing your strategy at scale
- Thinking bigger about what SEO really is
Meet Our Speaker
Doug Platts , Vice President, Search Strategy, iCrossing
Doug Platts has been developing smart search strategies for iCrossing in both the U.S. and U.K. for over six years. Doug started in the U.K., where he successfully grew the agency’s search offering from onsite optimization and bought media to a richer blend of earned and owned media. But the Big Apple was calling, so Doug crossed the pond to take on the role of senior director, search in our New York office, where he began by working with several Hearst publications to use search and social to build content visibility online. In his current role as vice president, search strategy, Doug is building out our search strategy to leverage more earned media by incorporating SEO and social content. In addition, he is continuing to grow our global search offering to better serve our existing clients, prospective clients and Hearst. Throughout his career, Doug has worked across a broad range of industries on big-name brands such as LG, John Lewis, Virgin Atlantic, Barclays and Sainsbury’s Finance. He has spoken about search and social at a number of conferences and round tables in Europe and the U.S. Doug has a Bachelor of Science in Computer Science and a Master of Science in Information Technology for eCommerce from the University of Sussex.