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SEMPO Chicago: Why Cross Device Marketing is Important
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SEMPO Chicago: Why Cross Device Marketing is Important

Join SEMPO Chicago and MSN for drinks, light snacks, and top industry leaders to learn about Cross Device Marketing in a Social World. This event is only $10!

3/26/2014
When: Wednesday, March 26th
6:00pm
Where: MSN Office at the AON Buiding
200 East Randolph Drive
Suite 200
Chicago, Illinois  60601
United States
Presenter: MSN
Contact: Rebecca Keen


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Topic: Why Cross-Device Marketing Is Important & Charting the Course for Success

• We live in a multi-device world, where customers alternate between smartphones, tablets, laptops, and desktops throughout their day.
• When it comes to digital advertising, brands that focus solely on a single device will miss a larger opportunity to connect with their audience across their digital world.

With multi-screen and multichannel approaches, silos within marketing teams can and do exist, while cross-device marketing requires these silos to be torn down. This event will provide important context for understanding today’s digital marketplace, and how emerging multi-platform consumer dynamics create threats and opportunities. By exploring the ways in which adopting a unified and holistic approach to the digital consumers.

Register by March 25th to join us. Drinks and light appetizers will be provided by MSN. This event is only $10.

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