6 Tips for Online
Mastery from Yoda: Presented by Scott Vetter, President, PROSAR Inbound Inc.
Yoda may have lived in a galaxy far, far away,
but many of the Jedi master’s words of wisdom can be applied to improving your
online presence in this realm, including patience, commitment, focus and truth.
Your online presence is your beacon - website, blog, social networking,
backlinks. In this SEMPO Ottawa Meetup session we will explore six tips to grow
your online presence and sales conversions with a little help from Yoda.
Case Studies with Bing Ads:
Presented by Andrew Yang, Search Evangelist, Microsoft Canada
Lead your company to big wins by extracting key
insights from search data. Andrew Yang, Search Evangelist at Microsoft, will
share strategies and techniques that can help you interpret the data to make
smarter decisions. He'll also share a case study analysis, demonstrate existing
tools to help you answer heavy computational questions, and more. Finally,
learn about ad copy best practices that will help you excel in your PPC
6:00pm – 6:45pm – Get together, drinks &
appetizers (sponsored by Microsoft Canada)
6:45pm – 7:45pm – Presentations and Q&A
7:45pm – 9:00pm – Networking with colleagues
SEMPO Ottawa Meetup Organizers:
Registration: Please register early because there are a
limited number of seats for this event.
NOTE: You do not need to be a member of SEMPO in
order to attend this SEMPO Ottawa Meetup.
About Scott Vetter
Scott Vetter, President of PROSAR Inbound Inc., has been assisting organizations with successful marketing strategy
and implementation since before this World Wide Web thing was all the rage. He
well understands the fundamentals of marketing and branding, the application of
these across different media and technologies, and the importance of a
strategic online presence.
About Andrew Yang
Andrew Yang is a Search Evangelist for Microsoft Canada. He is responsible for educating, promoting
and evangelizing the Bing Ads platforms. This includes support for Bing Ads
Web, Bing Ads Editor, Bing Ads Intelligence, API and the various social media
platforms that Bing Ads is on. He also takes great pride in representing the
users of Bing Ads.
Canada is a Canadian non-profit professional search marketing association
working to increase awareness and promote the value of search engine marketing
(SEM) in Canada. This working group was founded in November 2006 by Ken Jurina
and Alexandre Brabant (www.sempo.ca).
industry leading SEO software, Web Presence Optimizer™ (WPO), helps SEO
Agencies and in-house marketing teams more efficiently and effectively monitor
and report on SEO metrics data all in one place. Founded in 2009, gShift Labs
is changing the way people think about and perform organic search optimization.
Over 1,000 companies in 20 countries are benefitting from gShift’s SEO software
by reducing the time and resources required to analyze and improve organic
gShift is an official SEMPO Canada Sponsor (http://www.sempo.ca/sempo-canada-sponsors/).