In this 4 hour mini-conference, Quebec marketers will have the opportunity to learn from some of the country's leading experts on mobile marketing, as well as to mingle with experts from Google, Yahoo and Microsoft who will be on location to answer your questions.
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9/18/2013
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When:
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September 18, 2013 13:00
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Where:
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Google Montreal 1253 McGill College Ave #150 Montreal, Quebec H3B 2Y5 Canada
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Contact:
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Marc Poirier Chair, SEMPO Quebec
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Online registration is closed.
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« Go to Upcoming Event List
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Date: September 18 Time:
13:00 Location: Google Montreal
Pricing: FREE for
SEMPO Members $25 in
advance for non-members
$35 at the
door for non-members
You may
say mobile is not a channel (it's a device), but you cannot ignore this fact:
Mobile has transformed all digital channels in a very real way.
As
search marketers, we're all involved with mobile marketing, whether we like it
or not. Google AdWords Enhanced Campaigns has forced the industry to stop and
pay attention to the world of mobile advertising. Google is hosting our first
event, and our super-gracious hosts will also be our featured presentation. If
you'reresponsiblefor paid search campaigns, then you have to attend
this presentation. You will learn exactly how to make themost of
mobile opportunities using Google AdWords.Our presenter will dig deep
into Enhanced Campaigns and answer all of your questions on this topic.
Of
course, Google is not the only company making strides in mobile - Bing will
follow a similar path and offer us their own version of Enhanced Campaigns and
mobile ad extensions. Facebook ads are finally finding real success since their
ads are shown in the mobile newsfeed. Display on mobile has also reached
giganticproportions, and although advertising in apps is proving
challenging for performance marketers, some are finding great success there and
will share how to make it work.And how could we talk about mobile
marketing without taking a much deeper look at the world of local
marketing?
In
this 4 hour mini-conference, Quebec marketers will have the opportunity to
learn about all of these topics from some of the country's leading experts on
mobile marketing, as well as to mingle with experts from Google, Yahoo and
Microsoft who will be on location to answer your questions. Finally, you will
learn about SEMPO Quebec's plans for future events and have the opportunity to
get involved with us moving forward.
Agenda:
13:00:
Welcome - SEMPO QC Launch
13:15
Google Presents - Enhanced Campaigns
14:15
Panel on Mobile Search
15:00
BREAK 30 minutes
15:30
Panel on Mobile Display
16:15
Panel on Mobile Social
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