Date: September 18
Time: 13:00
Location: Google Montreal

Pricing:
FREE for SEMPO Members
$25 in advance for non-members
$35 at the door for non-members

You may say mobile is not a channel (it's a device), but you cannot ignore this fact: Mobile has transformed all digital channels in a very real way.

As search marketers, we're all involved with mobile marketing, whether we like it or not. Google AdWords Enhanced Campaigns has forced the industry to stop and pay attention to the world of mobile advertising. Google is hosting our first event, and our super-gracious hosts will also be our featured presentation. If you'reresponsiblefor paid search campaigns, then you have to attend this presentation. You will learn exactly how to make themost of mobile opportunities using Google AdWords.Our presenter will dig deep into Enhanced Campaigns and answer all of your questions on this topic.

Of course, Google is not the only company making strides in mobile - Bing will follow a similar path and offer us their own version of Enhanced Campaigns and mobile ad extensions. Facebook ads are finally finding real success since their ads are shown in the mobile newsfeed. Display on mobile has also reached giganticproportions, and although advertising in apps is proving challenging for performance marketers, some are finding great success there and will share how to make it work.And how could we talk about mobile marketing without taking a much deeper look at the world of local marketing?

In this 4 hour mini-conference, Quebec marketers will have the opportunity to learn about all of these topics from some of the country's leading experts on mobile marketing, as well as to mingle with experts from Google, Yahoo and Microsoft who will be on location to answer your questions. Finally, you will learn about SEMPO Quebec's plans for future events and have the opportunity to get involved with us moving forward.

Agenda:
13:00: Welcome - SEMPO QC Launch
13:15 Google Presents - Enhanced Campaigns
14:15 Panel on Mobile Search
15:00 BREAK 30 minutes
15:30 Panel on Mobile Display
16:15 Panel on Mobile Social