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101 Webinar - Making the Most of Remarketing: Targeting the Users that Count
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101 Webinar - Making the Most of Remarketing: Targeting the Users that Count

We'll be exploring methods for identifying high-value pages where site-owners are missing the mark: Assessing conversion funnel drop-off and determining how best to retarget site visitors can be a great way to kick-start display advertising to those that might best resonate with your messaging. From there we can discuss the risk-averse strategy of building targeted lists of users (utilizing the Google Display Network as an example) to best understand the marketing opportunity.

10/29/2013
When: Reschedule Date: Tuesday, October 29, 2013
From 12:00 PM until 1:00 PM EDT
Where: Webinar
Contact: Brooke Weldon


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Making the Most of Remarketing:
Targeting the Users that Count

Instructed by

Alan Amerault
Associate Director
Cardinal Path


Tuesday, October 29, 2013

12:00 PM EDT, 9:00 AM PDT, 16:00 UTC

Webinar Description

We'll be exploring methods for identifying high-value pages where site-owners are missing the mark: Assessing conversion funnel drop-off and determining how best to retarget site visitors can be a great way to kick-start display advertising to those that might best resonate with your messaging.  From there we can discuss the risk-averse strategy of building targeted lists of users (utilizing the Google Display Network as an example) to best understand the marketing opportunity.

Meet Our Instructor

Alan Amerault, Associate Director

Alan currently serves as the Associate Director for the Digital Marketing team at Cardinal Path.  He comes to Cardinal Path following 5 years in both the search and display media divisions of Microsoft Advertising. Spanning Seattle to London, he has collaborated with clients across several North American and European markets and a wide range of verticals.  His current role with Cardinal Path spans a range of clients across a variety of online channels, as well as teaching seminars on both Google and Microsoft products. Expect a lively Q&A session at the end of the presentation.

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