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Webinar - The Complicated World of Local Search
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Webinar - The Complicated World of Local Search

The local web ecosystem is fragmented across local search (Google Places/+ Local), local organic search (in this post-Venice update world) and mobile. These are fragmented even further by complicated local search ranking factors, mobile operating systems, and apps, that are critical for local discovery. It's incredibly important to optimize all these local search channels in order to properly leverage the value of the new hyperlocal web.

7/25/2013
When: Thursday, July 25
From 12:00 PM until 1:00 PM EST
Where: Webinar
Contact: Brooke Weldon


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The Complicated World Of Local Search

Featuring

Dan Leibson
SEO Manager
Relevant Ads

Thursday, July 25, 2013

12:00 PM EDT, 9:00 AM PDT, 16:00 UTC

The local web ecosystem is fragmented across local search (Google Places/+ Local), local organic search (in this post-Venice update world) and mobile. These are fragmented even further by complicated local search ranking factors, mobile operating systems, and apps, that are critical for local discovery. It's incredibly important to optimize all these local search channels in order to properly leverage the value of the new hyperlocal web. Because this space isn't as mature as the PPC or traditional SEO space and because of the rapidly changing nature of the mediums (Google and mobile apps) it's critical to implement internal processes in order to stay ahead of all the changes.

Dan will share tips for:

  • Addressing the rapid growth of local search
  • Dealing with an increasingly fragmented local search ecosystem
  • Addressing all the parts of this fragmented ecosystem to leverage the full value that the increase in local search brings
  • Developing a research/process methodology that is necessary to stay ahead in the rapidly changing and fragmented ecosystem

Expect a lively Q&A session at the end of the presentation.

Meet Our Speaker

Dan Leibson is the SEO manager for Relevant Ads. In his current role he helps drive the local search strategies for both small and mid-sized companies, as well as publicly traded corporations. He has worked in the web marketing space for over five years and has had a life-long love affair with technology. His background is in SEO, web analytics, conversion rate optimization, and social media. Dan previously worked for both small and large companies in the eCommerce space, which taught him the value, literally, of good search marketing.



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