Apps do not exist in the abstract. As users discover, download, and use your apps, native or web-based, understanding who your customers are and what they're doing with your app(s) is incredibly important and has a direct impact on monetization. In short, your ability to drive maximum value from your app only starts after the download. Leveraging smart analytics and analyzing key metrics can drive future monetization and new app discovery efforts and empower you to become a smarter and more effective app developer.
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