The digital journey has grown more complex--customers move fluidly across media and devices, and it's challenging to get a complete picture of these interactions. As a marketer, your success depends on gaining visibility into your customers’ preferences and behaviors. In this webinar, we'll discuss strategies and best practices for measuring customer behavior--as well as how to take action based on your insights. Join Sara Jablon Moked, Product Marketing Manager for Google Analytics, for a detailed look at effective measurement for today's multi-device world.
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