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SEMPO Atlanta Event: Paid Search and Retargeting - $$
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SEMPO Atlanta Event: Paid Search and Retargeting - $$

11/1/2012
When: Thursday, November 1st
6:30 - 9:30 PM
Where: Ravinia Club
2 Ravinia Dr., Suite 100
Atlanta, GA
Contact: Kimm Lincoln


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Paid Search and Retargeting, November 1st

We all know paid search and display ads are pillars of effective online advertising programs. Now, search retargeting has emerged to leverage the best features of search and display to deliver better clickthrough rates and brand value. Search retargeting can be predictive based on recently conducted searches or it can be contextual, targeting users who have recently clicked on a search ad.

Join us November 1st as experts from Yahoo, Simpli.fi, Magne+ic and Performics share insights and recommendations for using search retargeting to stretch online budgets, improve reach, ROI, CTR and deliver better online advertising results.

  • Where: TBD
  • When: November 1st, 6:30 - 9:00pm
  • Cost: FREE for SEMPO Members, $25 in advance or $35 at the door for non-members

Speakers:

  • Gus Mathis: CTO, Magne+ic
  • Craig Osika: Director Solutions Engineering, Yahoo!
  • Dana Todd: Senior Vice President of Marketing and Business Development, Performics
  • Donny Dye: Vice President of Strategic Partnerships,Simpli.fi

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