Thursday, November 8, 2012
12 PM - 1PM EST
SEMPO Members - FREE
Non-members - $15 - Not a member? Join today
and attend this - and all SEMPO webinars - for FREE.
Speaker: Dan Ouellette, Director of Product Management for SEO & SEM, Catalyst Online
Don’t know how to get started on
your SEO Campaign in the new year? Join Dan Ouellette, Director of Product
Management for SEO & SEM at Catalyst Online to learn how to roll out your
SEO project plan with a month to month approach. Dan will discuss the
- Developing your first SEO campaign plan
- Building a strong technical foundation
- Capturing your targeted audience
- Tools you need to diagnose and track SEO success
- Setting expectations internally and for stakeholders
- Utilizing partners in your SEO Campaign
Ample time will be provided for
About the Presenter.
Dan Ouellette is the Director of
Product Management for SEO & SEM at Catalyst Online, a leading search
engine marketing firm. He is responsible for developing innovative Search
products for the agency, and improving their existing service offerings.
A seasoned marketer with over twelve
years of internet experience, Ouellette joined Catalyst in 2006, and has worked
in a variety of capacities at the firm. Most recently, he held the position of
Director of SEO Operations. In this role, he managed a large team of SEO
practitioners, and was responsible for improving Search processes, strategies,
and products for clients across various industries, including automotive and
consumer packaged goods (CPG).
Dan is passionate about riding
motorcycles and listening to the Blues. He also enjoys evangelizing the merits
of Search, and often publishes content about the ever-changing industry
including being a featured author in the latest Search Marketing Standards
Magazine. You can follow Dan on Twitter @DOuellet.