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Big Changes: AdWords' New Display System: Keyword Contextual Targeting
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Big Changes:  AdWords' New Display System:  Keyword Contextual Targeting

Big Changes: AdWords' New Display System: Keyword Contextual Targeting

10/4/2012
When: 10/4/2012
12:00:00 PM
Where: Online Webinar
Contact: Clare Madden


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Big Changes:  AdWords' New Display System:  Keyword Contextual Targeting
part of the SEMPO 101 Webinar Series


When:             Thursday, October 4, 2012
                       12 PM - 1PM EST

Where:           Online Webinar

Cost:              SEMPO Members - FREE
                      Non-members - $15 - Not a member? Join today and attend this - and all SEMPO webinars - for FREE.

Speaker:        Heather Cooan, MBA, Manager, Advertising & New Media Strategy, Cardinal Path


Learn the delicate intricacies of Google's new contextual targeting technology, what's changed and how you can update your campaigns for continued success!  You will walk away with an understanding of:

  • What contextual targeting is
  • Contextual vs. search keywords
  • The latest updates
  • How to create a campaign
  • Placement performance reports
  • Contextual targeting tools
Ample time will be provided for Q&A.


Heather is Manager, Advertising & New Media Strategy at Cardinal Path, regular speaker, and seminar leader. Heather's expertise in business development and online marketing coupled with her love of all things digital gives her a unique perspective in managing traffic acquisition for clients and driving revenue via data based solutions. Heather consults and speaks in the areas of digital advertising, search engine marketing, social media marketing, and analytics. Heather is a regular contributor to the Cardinal Path Blog and served as a technical editor of Google AdWords - Managing Your Advertising Program (O'Reilly Media, 2011).

Heather earned her Master of Business Administration from the University of Phoenix and holds B.S. degrees in both Anthropology and Philosophy with an Ethics certificate from Arizona State University.

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