Attribution Modeling with Google Analytics & Multi-Channel Funnels
part of the SEMPO 101 Webinar Series
When: Thursday, July 12, 2012
12 PM - 1PM EST
Where: Online Webinar
Cost: SEMPO Members - FREE
Non-members - $15 - Not a member? Join today and attend this - and all SEMPO webinars - for FREE.
Speaker: Jen Cykman, Digital Intelligence Consultant, Cardinal Path
By the end of this webinar, you should finally get what attribution modeling is all about - how it works, different options, and how you can use different tools within Google Analytics to better understand the impact of your marketing efforts.
We'll go over some standard attribution models, common applications, and how you can use Multi-Channel Funnel reports to help your CFO understand the value of activities like brand awareness campaigns and social media marketing. Additionally, we'll go through the Attribution Modeling tool in Google Analytics Premium, and save plenty of time for questions at the end!
Ample time will be provided for Q&A.
Jen is a digital intelligence consultant for Cardinal Path and a regular instructor of web analytics with Google's Seminars for Success program. She works with companies to help them make data-driven business decisions, and her knowledge of Google Analytics, Next Analytics & Microsoft Excel helps clients find insights, develop efficient and actionable reports, and take action to optimize their marketing efforts.
Prior to Cardinal Path, Jen spent her time working in the recruitment marketing industry as an Account Manager, Project Manager, and SEO Analyst. Extensive sales training helps her keep clients focused on increased revenue and exposure through the full spectrum of marketing practices. Jen earned her Master's degree in Internet Marketing from Full Sail University, and a Bachelor's degree in Music and Theater from St. Olaf College.