The Evolution of Search
Event hashtag: #sempoBOS
Google has been working hard on improving real time search. Bing, on the other hand, is trying to deliver more personalized search experiences. Yahoo! has spent some time on redesigning its search results pages to streamline the user’s search experience.
Wow, what else? In the last couple of years, search has been rapidly changing. This evolution is both fascinating and educational because it gives marketers an idea of what they should focus on next.
Join us for the panel "The Evolution of Search,” in which leading search marketing experts will discuss some of these changes and what they mean for us. Find out what search updates Google, Yahoo! and Bing have been releasing to improve their usability and attract more visitors.
Adria Kyne, Director of User Experience and Search Marketing, Valassis Communications, will moderate as our panel explores:
- The role of social media in search
- Where search is headed next
- How you can prepare for the future and stay ahead of the curve
Meet the Panel
Brian Whalley, SEO & Website Manager, HubSpot
HubSpot's SEO and Website Manager. Before this, he was an Inbound Marketing
Consultant at HubSpot and HubSpot's Community & Content Manager.
has been working in internet marketing, website design, and internet
technologies since 2002. In Inbound Marketing, Brian specializes in search
engine optimization, technical setups, email marketing, and marketing and web
Matthew S. Diehl, Senior SEO Strategist, Charles River Interactive
S. Diehl has been in the Internet/Search Marketing industry since 2006. His
primary expertise is in Organic Search Engine Optimization but has also managed
Paid Search campaigns.
is part of a talented and professional team of search engine marketers at
Charles River Interactive, an award-winning search engine marketing agency in
Lexington, MA. At CRI his primary focus is working with the SEO Team on a
diverse client roster.
Sherwood Stranieri, Founder, Skypromote SEO
background includes a number of top SEO agencies, where he formulated
innovative strategies for the financial, high-tech, automotive and healthcare
sectors. He's been a featured speaker at Search Engine Strategies and Digital
Hollywood. Visit http://skypromote.com or follow him on http://twitter.com/sherwoodseo
Grab Coffee/Breakfast & Mingle
7:30 am-8 am
8 am-9 am
Q&A and More Networking
9 am-9:30 am
SEMPO Members attend for free. Non-member registration is $10. Not a SEMPO member? Join today and attend this and future SEMPO Boston events for free.