SEMPO Canada Search Summit
Empire Landmark Hotel
1400 Robson Street
SEMPO Members attend for FREE. Non-members pay $99. Join SEMPO now and attend for free, plus receive all the benefits of SEMPO membership for 12 months!
8:30 am Event Registration/Continental Breakfast
pastries and coffee will be served.
9:00 am Welcome Remarks/SEMPO Canada Presentation
and event overview presented by SEMPO Canada.
9:30 am Be Found, Be Engaging, and Be Accountable. Michal Lorenc, Regional Sales Manager, Google
The Digital Revolution is moving into the
"Communication" phase, emphasized by importance of social networking,
Twitter, YouTube, and mobile.
Learn how important the "Three
Be's" are to a successful marketing campaign: Be Found - how search remains bread and butter;
Be engaging - how to use new resources to engage with your audience; and Be
accountable - how to make sure your advertising spend keeps you profitable.
is responsible for building Google's dedicated and online sales and management
team servicing Canada. He also serves as
adjunct faculty at Michigan State University's Advertising, PR and Retailing
Department - "New Media Drivers License (sm) Seminar series". He is a frequent speaker and panelist in
local and industry events.
10:00 am Coffee Break
10:15 am Innovations in Search. Matt Rogers, Manager, Online Sales Group, Google
Learn about search best
practices and how Canadians are a major part of the landscape. Matt will cover Advanced Search Formats, Location
Extensions, Click to Call Ads, Longer Ad Headlines, Sitelinks. He also will address the Evolution and Future
of Search and how search is becoming increasingly more social.
a manager for Google's Online Sales Group with a current emphasis on growing
and expanding Google's operations in Canada. Since joining Google in 2004, Matt
has worked on the Online Sales team, a global team that acquires and provides
sales and client services to hundreds of thousands of advertisers, agencies and
advertising reseller partners. Previously, he’s worked as a sales manager
focused on building Google's U.S. based agency relationships and operations.
Matt has been widely acclaimed as "the best
speaker” at the recent Google Ad Academy event in Toronto, focusing on Search
opportunities and new ad formats.
11:45 am Networking Lunch
enjoy networking over hot buffet lunch.
1:00 pm The State of Search. Ken Jurina, SEMPO Canada.
will explore SEMPO’s 2011 State of
Search Marketing Report, providing valuable industry perspective and
insights as seen through the eyes and dollar investments of both advertisers
and agencies. All marketers, not just search marketers, should want to leverage this
information as they look to improve the performance of their digital
miss this opportunity to explore the data behind the headlines and what it
means to you:
Search marketing industry to grow from $16.6B
in 2010 to $19.3B in 2011
Facebook becomes major player in PPC campaigns
Mobile internet, local search are most
significant trends impacting industry
outsourcing SEO, paid search and social media
Behavioral targeting is highly significant
2:00 pm Maximizing
PPC ROI via Advanced Negative Keywords. Ken Jurina, Founder and President, Epiar
3:00 pm Coffee Break
3:30 pm Interactive Q&A Breakout Session: Mobile
and Social. Sally
Chung, and Zeil Shah, Google
5:00 pm Closing
5:00 pm SEMPO Vancouver Meetup (details to follow)