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#SEMPOChat: State of Search
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#SEMPOChat: State of Search

In this informative session, presented by the SEMPO Education Committee and the Industry Experts, we will cover the preliminary results of the 2016 State of Search Survey Join our expert guest speakers as they cover these topics, and more, in an open question-and-answer format.

11/29/2016
When: November 29, 2016
2:00 PM Eastern Time
Where: Watch Live on YouTube Live: https://www.youtube.com/user/sempovideo/feed
United States
Contact: SEMPO
781-876-8866

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About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme is State of Search. Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout. Watch live on YouTube.

Tuesday, November 29, 2016 at 11 AM Pacific, 1 PM Central, 2 PM Eastern

 

Get involved!

We encourage everyone to chime in to make a great conversation! To submit questions you can use the chat on YouTubeLive or you can chime in on twitter by tagging #SEMPOChat.

Guest Speakers

  Marc Engelsman, Director, Strategy and Analytics
Companyhttps://digitalbrandexpressions.com/ 
LinkedIn: https://www.linkedin.com/in/marcengelsman
Follow Marc on Twitter: https://twitter.com/marc_engelsman

 

Marc has been an active member in SEMPO ever since he joined Digital Brand Expressions more than 7 years ago. He first served on the Marketing Committee and helped lead the update of marketing/member materials. Then he joined the Research Committee and took over the lead role for SEMPO's Annual State of Search Survey – expanding on capturing agency and advertisers' perceptions on the role of search as part of an integrated digital marketing mix.

In addition to his search and digital marketing expertise, Marc brings 25 years of experience in marketing and advertising with New York City agencies across a wide range of clients in the consumer, B2B, and not-for-profit sectors. He repeatedly garners praise from clients for his strategic guidance and for his ability to translate strategies into integrated, multi-faceted tactical action plans.

Marc is a frequent speaker at search and broader marketing conferences including SMX, SES/ClickZ, OMS, Marketing Profs, and Direct Marketing Association, among others. 

He recently served 4 years on the Board of Directors for the Marketing Executives Networking Group (MENG). MENG is a non-profit national membership organization (with local chapters) that faces many of the opportunities/challenges that SEMPO is addressing today.

 

Steve Plunkett, Sr. Search Scientist
Companyhttps://rockfishdigital.com/
LinkedIn: https://www.linkedin.com/in/dallasseoguru
Follow Steve on Twitter: @steveplunkett 

Steve is an accomplished SEO scientist responsible for diagnosing trends in all aspects of search engine optimization and Internet-user behavior. His areas of expertise include keyword research for psychological relevance, online reputation management, Internet conversion strategy, and digital and analog asset search optimization. He also specializes in organic SEO and user behavior in social networks. He has been involved in the strategy and execution of over 500 websites for both small businesses and Fortune 500 companies. He has spoken for the State Bar of Texas, SearchExchange, BlogWorld, PubCon Dallas, PubCon Las Vegas, and both district, national and regional conferences and conventions for the American Advertising Federation. Additionally, he has served on the board of directors for the Dallas Ad League, was President of the East Texas Ad Federation, and was the Internet privacy advisor for the 10th district of the American Advertising and National American Advertising Federations. Steve studies user behavior across multiple devices and need states, his daily focus is on brands in search, (voice, organic, mobile) and social.

 

 

Cristie Reed, Digital Marketing Strategist
Companyhttp://thomsonreuters.com/en.html
LinkedIn: https://www.linkedin.com/in/cristierreed
Follow Cristie on Twitter: https://twitter.com/cristierreed

An online marketing junkie at heart, Cristie creates and implements comprehensive search engine optimization strategies that increase the relevance of Web sites and other digital assets to search engines while complementing SEM, SMO and other offline marketing efforts. She has 16+ years of digital experience growing small, medium and enterprise level businesses. She’s also an avid water hiker, trail runner, foodie, photographer, and LOVES the color purple.

 


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