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SEMPO Cities Boston: Save the Date for SEMPO Breakfast Event
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SEMPO Cities Boston: Save the Date for SEMPO Breakfast Event

Take a break from your morning routine, step away from your spreadsheets, and enjoy breakfast on us, as we provide strategic advice for achieving higher ROI from your search data.

11/18/2016
When: 11/18/16
8:30-10:30am
Where: Microsoft Office, 4th Floor, Longfellow Room
1 Cambridge Center
Cambridge, Massachusetts  02142
United States
Contact: Kerry Curran
617-663-1246


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 SEMPO Cities Boston: Save the Date for SEMPO Breakfast Event            

SEMPO Cities Global Sponsor

Details

When: Friday, November 18, 2016; 8:30 AM - 10:30 AM                              

Where: Microsoft Office, 1 Cambridge Center, 4th Floor, Longfellow Room, Cambridge, MA 02142  // Please plan to park at the nearest parking garage located at 1 Memorial Drive Parking Info

Cost: SEMPO Members - Complimentary, Non-Members - $25

 

Description

 SEMPO Breakfast Event: Uncover Strategies to Maximize Business Results from Your Search Data

Calling all Boston-area search practitioners and digital marketers! Are you inundated with analytics and data? Do you face challenges when using that data to maximize insights and ROI? If so, look no further than the SEMPO Breakfast event. Brought to you by SEMPO, Catalyst, and Bing, you’ll leave with:

  • Data visualization strategies to derive more actionable insights from your analytics

  • Tips for how to use neuroscience to improve digital marketing results and move your business forward faster

  • A sneak peek into Bing’s latest search insights and industry trends

 

Enjoy breakfast on us as we discuss the insights that matter most and explore effective methods for using search data to solve your business problems.

 

Agenda

 
Welcome Message
Kerry Curran, Sr. Partner, Managing Director, Marketing Integration; Catalyst

Insights with Bing Ads
Itir Aloba-Curi, Director, Advertiser Analytics & Insights; Microsft
Angela Bahreyni, Search Insights Manager; Microsoft
Today’s digital marketers are inundated with customer data. We spend countless hours analyzing this data to better understand our consumers so we can reach them at the exact right moment. Let Bing take some of this work off of your plate and join Microsoft’s Itir Aloba-Curi and Angela Bahreyni as they present findings from Bing’s recent Consumer Decision Journey study. They’ll discuss the value of brand bidding as well as other key results from the study.

Art Meets Insights: Data Visualization for Better Analytics
Paul Shapiro, Director of Strategy & Innovation; Catalyst
Bar charts are so 2015. Learn how to enhance your graphical visualizations to derive more actionable insights from your search and analytics data. Get more out of your data, while impressing your boss or clients with eye-popping imagery. You’ll walk away with data visualization strategies and tips that are sure to take your search data to the next level.

SEO, Neuroscience, and the C-Suite
Tom Shapiro, CEO & Founder; Stratabeat
Search metrics include query volume, rankings, clicks, click-through rate, links, and conversions. Neuromarketing involves the intersection of the brain, human psychology, behavior, persuasion, and conversion optimization. The C-Suite is concerned with other measures of marketing altogether, such as market potential, sales growth, brand protection, customer acquisition cost, customer lifetime value, profit, and ROI. All three areas of focus can drive business growth, yet each in a silo is limited in its impact. By learning to take a more integrated and holistic approach, you can improve your digital marketing results in ways that move your business forward faster.

The Link Between Search & Social
Frank Malsbenden, VP of E-Commerce for HH Brown Shoe Company, a Berkshire Hathaway Companay with a brand portfolio invluding Brooklyn Boot, Born Shoe Company, Kork-Ease, Sofft, and Isola
Too often the role of the Search Marketer and Social Marketer are seen as occupying two separate worlds. In reality Search and Social are inexorably linked.  We will examine that link and the implications by diving into the data of a successfully funded Kickstarter footwear brand pre and post launch.

 

 Sponsors


For sponsorship opportunities, please contact: Kerry Curran; Kerry.curran@groupm.com

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