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SEMPO Cities Kansas City: The KC Search Marketing Conference
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SEMPO Cities Kansas City: The KC Search Marketing Conference

The KC Search Marketing Conference is a must attend event for marketing teams, managers, business owners, account service staff, students, developers, and more. Our half day format is filled with great insightful presentations ranging from basic to advanced topics within the realm of organic and paid search marketing. This event is truly a prerequisite to becoming a "better" marketing professional.

 Export to Your Calendar 10/27/2016
When: 10/27/2016
12:00 PM
Where: Map this event »
Sprint Accelerator
210 West 19th Terrace
Kansas City, Kansas  64108
United States
Contact: Josh McCoy

Online registration is available until: 10/27/2016
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 SEMPO Cities Kansas City: The KC Search Marketing Conference             

SEMPO Cities Global Sponsor


When: Thursday, October 27, 2016; 12:00 PM - 7:00 PM                              

Where: Sprint Accelerator, 210 West 19th Terrace, Kansas City, KS 64108  // Parking Info

Cost: SEMPO Members - Complimentary, Non-Members - $50



Once again we are extremely excited to announce that SEMPO Kansas City: The KC Search Marketing Conference will again take place as part of the SEMPO Cities program. KC is included as a part of only 20 cities nationwide to host a SEMPO Cities event and what better of a hosting city, the capital of the Silicon Prairie? Whether you are a student or an experienced search marketing practitioner, our half-day format is gearing for helping all attendees to becoming "better" marketers. Cap off the day with our happy hour event to network with our like-minded individuals as well as discussion with our speakers.  

 Interested in speaking? Click here to learn more!


Schedule & Sessions 

(12:00-1:00) Registration

An open time to check-in, meet some new and old friends, get familiar with the venue, and find a great seat for the afternoon.


(12:50-1:00) Opening Remarks

Hear SEMPO Cities KC's Leader and conference MC, Josh McCoy, preview the content for the day and provide an overview of the SEMPO Cities program.

(1:00-2:00) Better Ideas, Better Strategies

Adaptable, dynamic, fluid, agile.  Do any of these adjectives match your campaign strategy?  In our world even the best laid plan can become obsolete in a matter of weeks.  Marketers have to be able to adapt to a client, industry, channel or competitor quicker than anyone else.  Why is that?  What changes can you make? What improvements could your strategy or planning undergo?  From understanding recent changes in the industry to complex ideation tactics, our professionals will walk you through ways to best brainstorm and prepare a rock solid...or better yet...fluid marketing strategy.

Moderator: Corey Morris, Director Digital Strategy, ER Marketing


Matt Lacuesta  Alex Boyer Bethany Fief
SEO Strategist  Digital Content Coordinator  Digital Media Manager
 Burns Marketing  Emfluence  DEG



(2:15-3:15) Developing a Better Process

Processes aren’t the most exciting things to talk about. Yet, they can make or break a search team for paid or organic. Without a solid, repeatable process, it is hard to scale efforts and find profit. In this session, we’ll explore ways to make our process better and learn from the experts on what their search marketing processes are and how to make sure we’re creating a better process for our organizations. With the constant evolution of the search engines and our competitors, we can’t afford to do things like we did in the past–we must continue to update and evolve in creating a better process.

Moderator: Tyler Barnes, Director of Search, Emfluence


David Burke  Brody Dorland  Michael Solms
Owner Co-Founder  VP Marketing
Visual Future DivvyHQ  Go Local Interactive


(3:30-4:30) Better Data, Better Decisions

Whether you are developing strategies for a search marketing campaign or reporting to clients or in-house management, how you understand and portray campaign performance, via analytics, will be a determinate of your success. The ability to effectively read data and analytical trends will help you to see what is wrong, what is right and where you need to move next. Join us as we take a deep dive in how to use, read and visualize data to make more informed decisions. Becoming a better marketer hinges upon how you will create change but also how you understand the history of a campaign to affect its future!

Moderator: Matthew Barnett, Search Strategy Manager, Intouch Solutions


Craig Paddock  Michael Black  Yosef Silver
Owner  Owner  Director of Client Strategy
Plaza Digital SEOMike  Venta Marketing


(4:45-5:45) Better Optimization and Advanced Tactics

Next level optimization requires the perfect mixture of strategy, process, and creativity. To maximize your campaign’s performance, campaign optimization requires continuous improvement combined with new, unique tactics. Join a panel of industry pro’s as we discuss advanced tips and tricks to better optimize your search marketing campaigns. A range of advanced strategies will be discussed to combine tools, tactics, and best practices. Process improvement, groundbreaking tools, and clever tips are at your disposal as we discuss how to better your optimization process.

Moderator: Kelsey Jones, Executive Editor, Search Engine Journal


Bethany Smith Andres Ospino Tylor Hermanson
Senior Director Digital Strategy Organic Channel Manager  Sr. Manager Search Strategy 
WPromote Red Fuse Intouch Solutions


(6:00-7:00) Networking Happy Hour

What better way to wrap up a great afternoon of content than to network with colleagues, speakers, and sponsors? This is a chance to meet others and to discuss the burning questions of the day.




SEMPO Cities Global Sponsor



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Partner Organizations






 For sponsorship opportunities, please contact: Josh McCoy;

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