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SEMPO Cities New York: How Leading with Intent Changes the Agency Conversation
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SEMPO Cities New York: How Leading with Intent Changes the Agency Conversation

How Leading with Intent Changes the Agency Conversation Consumer behavior has been completely altered by mobile and the idea of the "funnel" in SEO strategy is replaced by a path to conversion which is totally fragmented. Hence the reason that “Micro-Moments” are so important.

7/21/2016
When: 7/21/2016
6:00 pm - 8:00 pm
Where: Google Headquarters NYC
111 8th Avenue
New York, New York  10011
United States
Contact: Cities Leader: Mike Grehan


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How Leading with Intent Changes the Agency Conversation 

Details

When: Thursday, July 21, 2016; 6:00 PM - 8:00 PM                              

Where: Google Headquarters, 111 8th Avenue, 4th Floor, New York, NY 10011

Description

Consumer behavior has been completely altered by mobile and the idea of the "funnel" in SEO strategy is replaced by a path to conversion which is totally fragmented. Hence the reason that “Micro-Moments” are so important.

What is a Micro-Moment?

They happen at any given time on the path to conversion. Consumers come in and out of the path at any given time and at any given place. They go backwards, forwards and frequently just stop… until they come back again. When digital agencies solve for customer intent, they elevate performance marketing to a much more strategic level. 

One of the most important questions for digital marketers is “How should agencies approach Micro-Moments and the Intent-Based approach in the RFP process?" 

During the event on 7/21, the panel of digital industry experts will discuss best practices and how to leverage Intent-Based Marketing and Micro Moments in order to be there in the right "moment".

Panel Questions That Will Be Addressed
- What is Intent-Based Marketing?

- How should agencies approach speaking about Micro Moments when speaking to prospects?

- How to help clients get to their consumers in the right "moment".

- How to develop content around intent.

Panelists

Mike Grehan, CMO, ACRONYM 

Erica D’Aloia, e-Commerce Manager, Godiva

Tim Reis, Director of Performance Agencies, Google 

Sponsor


 

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