Membership   |   Contact Us   |   Sign In   |   Join
Webinar: SMB Search Marketers
Tell a Friend About This EventTell a Friend
Webinar: SMB Search Marketers

They don’t have time. They’re usually fulfilling more than one role at their company. They know marketing is important and they’re bombarded, everyday, with solicitations from multiple vendors. The average small-to-medium-sized business is contacted three-to-five times per week by a salesperson pitching some sort of marketing product or service.

3/29/2016
When: March 29, 2016
2:00 PM Eastern Time
Where: RSVP and watch live at: http://play.webcastgroup.com/?w=raULt
United States
Presenter: Mark Sullivan of CallRail & SMB Marketing Agency TBD
Contact: Brooke Weldon
781-876-8866

« Go to Upcoming Event List  

Webinar Description

They don’t have time. They’re usually fulfilling more than one role at their company. They know marketing is important and they’re bombarded, everyday, with solicitations from multiple vendors. The average small-to-medium-sized business is contacted three-to-five times per week by a salesperson pitching some sort of marketing product or service. These salespeople have good reason to be hounding SMBs — all indications point to the fact that SMBs are finally opening their wallets to pay for online marketing.

2016 will be another banner year for local media expenditure on the part of small to medium businesses, with investment exceeding well above $50 billion. Much of this figure will be put toward online marketing in some form, including display ads, pay-per-click, online directories, social media, and local SEO. The question is--How can search marketers best retain SMB clients?  Answer--By using better KPIs to prove their value.

Attendees will learn:

  • The size of the (growing) market opportunity for servicing SMBs

  • How to properly set expectations with SMB clients

  • How to use lower-funnel KPIs to prove marketing performance

Register

Join the Webinar

If you pre-registered to attend the webinar, please click "already registered" and then enter your email address at the bottom of the screen: Already Registered?

Please note that you will be able to view the presentation on your computer screen, and hear the presentation on your computer speakers. A conference number will be available for a limited number of participants. If you prefer to dial-in to the webinar, the call information will be available after you log onto the webinar.


Meet Our Speakers

 

Mark Sullivan
Director of Partnerships
CallRail

Mark Sullivan is Director of Partnerships at CallRail, an Atlanta based marketing analytics company used by more than 30,000 businesses in the U.S. and Canada. At CallRail he helps marketing agencies and partners get the most out of call analytics data.  He frequently speaks at marketing technology conferences and writes for industry publications about trends in local search advertising. He can be reached on Twitter at @mpsulli.

 

Matthew Hunt
Partner
Powered by Search

Matthew is an internet marketing junkie who helps businesses with #SEO, #PPC, #SMM & #CRO. Matthew is a full stack marketer and a partner at Powered by Search. He can be reached on Twitter at @matthewhuntme.

more Latest News
more Calendar

12/7/2016 » 12/10/2016
Search Insider Summit 2016

12/20/2016
#SEMPOChat: Local Search

4/26/2017 » 4/27/2017
Customer Experience Strategies Summit

 

STATE OF SEARCH SURVEY

Participate in the 2016 State of Search Survey below.

>>Participate now

Legal