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Webinar: Why You MUST Consider New Domain Name Extensions
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By the end of 2016, over 1300 new domain extensions will be available on the internet – everything from .club, .london and .nike. This innovative program will be one of the biggest changes to the web as we know it and is designed to provide alternatives to .com and other historical namespaces as well as enormous branding and search related opportunities for the online industry.

2/10/2016
When: Tuesday, February 10
3:00 pm Eastern Time
Where: http://play.webcastgroup.com/?w=raULq
Presenter: Domain Name Association (DNA)
Contact: Brooke Weldon
781-876-8866

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Domains are BACK with a Vengeance - What Every Digital Marketer and Search Professional Needs to Know about New Top Level Domains

Webinar Description

By the end of 2016, over 1300 new domain extensions will be available on the internet – everything from .club, .london and .nike.

This innovative program will be one of the biggest changes to the web as we know it and is designed to provide alternatives to .com and other historical namespaces as well as enormous branding and search related opportunities for the online industry.

The Domain Name Association (www.thedna.org) is the global education arm for this initiative and in this exclusive session for SEMPO member, we will hear;

  • What new Top Level Domains mean for digital marketers
  • What impact this will have on Search
  • What you need to do to protect your clients
  • A step by step guide on what to expect in 2016

 

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Please note that you will be able to view the presentation on your computer screen, and hear the presentation on your computer speakers. A conference number will be available for a limited number of participants. If you prefer to dial-in to the webinar, the call information will be available after you log onto the webinar.


Meet Our Speaker

 TK 6x6cm.jpg

Tony Kirsch - Head of Professional Services, Neustar

Dean - DNA University

Tony Kirsch leads the global Top-Level Domain advisory practice at Neustar, Inc. (NYSE:NSR), where he acts as advisor to some of the world’s most-recognised brands, entrepreneurs and government bodies.

Tony is widely recognised as an industry expert within the new TLD program and is a highly engaging public speaker, renowned for his passionate pursuit of innovation and engaging and insightful presentations.

Leveraging his extensive experience and industry leadership, Tony’s recent successes include the strategic consultative design for a range of innovative new TLD projects such as .luxury, .cancerresearch and .dubai amongst many others.

He is particularly regarded and best known as the leader of the .brand TLD movement, working with major corporations and global brands to innovate the digital age of business. His passionate advocacy and niche expertise builds inherent trust from many enterprise clients such as Barclays Bank and IBM, where his in-depth understanding of the program’s intricacies is extensively sought-after to develop companywide implementation and transitional processes.

   

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