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SEMPO Cities: New York The Connected Consumer
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SEMPO Cities: New York The Connected Consumer

The Connected Consumer: How to align your mobile marketing strategy with consumer intent to drive engagement and conversion throughout the buyer journey As we approach the holiday season, marketers are constantly duking it out with their competitors in order to be at the forefront of their potential customer's mind. That feat is made more difficult when today's consumer is constantly on the move.

10/14/2015
When: Wednesday, October 14, 2015
6:00 PM until 8:00 PM
Where: Google (9th Ave Entrance)
76 Ninth Avenue
New York, New York  10011
United States
Contact: Mike Grehan


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Details

When: Wednesday, October 14, 2015, 6:00 PM until 8:00 PM      

Where: Google, 76 Ninth Avenue, New York, NY 10011

Cost: This event is FREE! Plus, we'll give you a drink too!

Description

The Connected Consumer: How to align your mobile marketing strategy with consumer intent to drive engagement and conversion throughout the buyer journey

As we approach the holiday season, marketers are constantly duking it out with their competitors in order to be at the forefront of their potential customer's mind. That feat is made more difficult when today's consumer is constantly on the move. As more search is being done on mobile devices, marketers must be able to cut through all the clutter to get themselves in front of the consumer, at the right time.

With the See. Think. Do. Care. framework, determine how to effectively deliver the most relevant message to the consumer at the right time, using the right messaging and method for the always on the go consumer.

Agenda

6.00 – 6.30: Arrival, drinks, food, and networking

6.30 – 7.00: Panel discussion

7.00 – 7.15: Q&A

7.15 – 8.00: Networking

Presenters

Avery Durnan - Agency Development Manager
Google 

Avery Durnan is an Agency Development Manager at Google; representing Google's full stack of ad solutions to independent agencies nationwide. Prior to joining the New York agency team; Avery supported advertising agencies in the Bay Area, and Canada, focusing on the development of the YouTube platform as a brand-building vehicle.

Norma Berry - VP of Digital Marketing
Denihan Hospitality Group

Collin Colburn - Researcher Serving B2C Marketing Professionals
Forrester

Mike Grehan - CMO
Acronym

The current Chairman of SEMPO, Mike is CMO & Managing Director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns. Prior to joining Acronym Mike was Group Publishing Director at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is the author of numerous books and white papers and is currently in the process of writing his new book "From Search To Social: Marketing To The Connected Consumer" to be published by Wiley. @mikegrehan


 


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