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Google+ Hangout: B2B Lead Generation Tactics
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Google+ Hangout: B2B Lead Generation Tactics

In this informative session, presented by the SEMPO Education Committee, we will discuss the latest strategies and trends of B2B Join our expert guest speakers as they cover these topics, and more, in an open question-and-answer format.

9/22/2015
When: Tuesday, September 22, 2015
From 2:00 PM until 3:00 PM ET
Where: Google+ Hangout
Follow the RSVP link below
Contact: Member Services
781-876-8866

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Google+ Hangout: B2B Lead Generation Tactics

Description

This session on B2B marketing, hosted by the SEMPO Education Committee, takes a deep dive into lead generation best practices as well as the emerging trends in B2B lead generation tactics. Get your questions answered by some of the leading B2B experts as they cover these topics, and more, in an open question-and-answer format. So, mark your calendars and learn from those who live and breathe B2B.

RSVP on Google+


Meet Our Industry Expert Speakers

 Brian Gregoire
WSI

Brian Gregoire, Principal, Internet Consultant
WSI Web Marketing Matters

Brian Gregoire is a dynamic business development partner with significant corporate (intrapreneurial) experience and successful business ownership (entrepreneurial) experience. With his most recent venture, WSI Web Marketing Matters, Brian is incorporating the strategies associated with traditional and modern sales & marketing to hyper focus his clients on the development, maintenance and growth of their business relationships with prospective and existing clients.

Developing and servicing clients in today's competitive environment is a big job, and small businesses must use every avenue available to them. Leveraging the internet is one way for small businesses to compete effectively with bigger competitors and Brian keeps them on top of the most effective methods, products and services to use.

The specific approach is rarely the same for every business, but everyone who wants to succeed today must use a multifaceted, inter-connected approach. This includes the most appropriate social networks where your targeted clients hang-out (any combination of Facebook, Twitter, LinkedIn, Pinterest, and possibly more or other networks). It will also include an optimized website, and a blog. Of course, this approach must blend together with the most appropriate traditional non internet based sales methods for the 21st century. Brian works with his clients to help them find the most appropriate methodology for their specific business.

Sterzenbach

Upward

Bill Sterzenbach, Partner
Upward Brand Interactions

Bill Sterzenbach is a founder and partner of Upward Brand Interactions, a 45-person interactively inspired agency with 4 offices in Ohio. Bill has been recommending innovative online strategies and helping companies be successful since the Internet was first gaining momentum. Staring his career as a website developer, Bill has been advising clients on internet marketing since the mid-1990s. He understands not only the strategic components of digital and online marketing, but also the technical components that make it all possible. Bill is an accomplished speaker, blogger and writer, and has authored many articles on SEO, conversion optimization, and sales team optimization. Originally working on the client-side of the business, managing the web team for a global manufacturer, Bill understands the unique marketing needs for mid-sized to global b2b organizations, specializing in manufacturing/industrial lead generation and sales team optimization.

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